Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 130

Transform Advertisers Advertising Law 130

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Make sure they align with your brand and resonate authentically with your audience.

Target Market 131

Target Market Advertisers Advertising Neuromarketing 131

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

FEBRUARY 23, 2021

Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. For the marketing industry, however, it’s not just been required to contend with COVID-19. The adoption of tech has been incredibly valuable for many brands and their marketing teams in recent years.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts. What is creative?

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it. Real organic growth requires a strategic approach and ongoing effort.

Transform 132

Transform User-Generated SEO Fashion 132

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. No one size fits all.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). Why is data-driven marketing needed?

Transform 84

Transform Marketing Marketers Digital Marketing 84

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. When you discipline yourself to do this every month, rain or shine, over the years, your ability to produce brand-new, never-tried-before ideas will get easier and easier.

Finance 99

Finance Transform Industry Insights Retail 99

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Martech

MARCH 17, 2022

But while the high-level promise of organizing these teams in RevOps models is attractive, these are still in the early phase of adoption and are being embraced in different forms by different brands. As mentioned above, industry insights are all about good data. Is that working for the company? Is there scope for improvement?

Price 128

Price Transform Customer Journey Communications 128

Bannerflow

MAY 18, 2021

When we spoke to travel brand Lonely Planet about how they use display advertising, they noted that imagery is the most integral feature of any travel display ad (along with a short CTA (call to action)). For many travel brands in the UK, the traffic light system is where the focus is currently. Unused assets? And the best thing?

Advertisers 98

Advertisers Advertising Transform PR 98

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. Authentic connection drives actual revenue for brands.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketers 110

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Artificial intelligence (AI) has been increasingly transforming the way in which people live their lives and fulfil tasks. The rise of in-house marketing. Increase of Direct to Customer (D2C). The growth of AI chatbots.

Advertisers 75

Advertisers Advertising Transform Retail 75

Bannerflow

JANUARY 29, 2020

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. Yet, as well as these benefits are still challenges for brands to overcome. A remarkable achievement!

Transform 75

Transform CMO Digital Marketing Branding 75

SocialPilot

JULY 17, 2024

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. What works for your industry might not work for others.

Transform 64

Transform Food Education Fashion 64

Bannerflow

MAY 5, 2021

Not only that but they are set to play a prominent role in the future fortunes of many brands. Whether fintech, traditional banks, trading or insurance, the global pandemic is forcing both adaptation and transformation across marketing teams as margins grow ever tighter. Standardising branding across all ads.

Transform 69

Transform Advertising Advertisers Branding 69

Hubspot Marketing

MARCH 21, 2024

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Educate your audience.

Marketing 118

Marketing Marketers User-Generated Promotion 118

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? While at the same time increase the number of creatives we develop – without compromising on either branding or design.

Product 87

Product Customer Transform Advertising 87

Sachs Marketing Group

APRIL 3, 2023

Share exclusive content : Provide your loyal customers with exclusive content, such as behind-the-scenes looks, expert advice, or industry insights, as a token of appreciation. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Bannerflow

JANUARY 26, 2022

In-housing in 2022 is both accelerated, maturing, and adapting to the needs of the many brands who have adopted the strategy. Why does digital transformation remain essential? Linked to this, headcount within in-house teams is also increasing – but not across all industries. Why does digital transformation remain essential?

Transform 52

Transform New Technology Branding Communications 52

Bannerflow

MARCH 11, 2021

Digital transformation has been prevalent for many organisations – especially in this past year. In fact, 30% of the brands we spoke to in our in-housing report said they would best describe their in-house marketing model as hybrid. Create memorable, personalised ad campaigns at scale for your brand with Bannerflow.

Transform 98

Transform Marketing Marketers Advertisers 98

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

Vertical Response

JUNE 10, 2024

Fear not, for this guide, steeped in industry insights, is your beacon to navigate the choppy waters of email campaigns. It is the first impression, the critical handshake between your brand and the recipient’s curiosity. A clear, compelling CTA is the pulse of your email, the moment where interest transforms into action.

Email Marketing 70

Email Marketing Transform Law Marketing 70

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 94

Real Estate Marketing Marketers Finance 94

Bannerflow

APRIL 17, 2019

When compared to all other types of banner produced by brands in our platform, display ads that contain a video outperform every other type of banner ad. Three European industries lead the way when it comes to in-banner video. In particular, DCO is a display tactic we expect more brands to use in 2019. better CTR.

Advertisers 75

Advertisers Advertising Transform Branding 75

Hubspot Marketing

JANUARY 17, 2024

Customize the colors to match your brand or try contrasting colors for text and background for readability and visual appeal. PowerPoint Ideas for This Theme: Add unique and on-brand fonts, textures, and borders to this theme for classic and cool presentations. Add these shapes to your slides to create interesting visual elements.

Non-Profit 99

Non-Profit Marketing Plan Transform Communications 99

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? Indeed, over the last decade brand marketers have allowed agencies to work almost autonomously when it comes to buying and applying media spend.

Advertisers 89

Advertisers Advertising Digital Marketing Branding 89

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. Let's shape the future of marketing together!

Transform 59

Transform Marketing Marketers CMO 59

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Rock Content

OCTOBER 10, 2023

Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. Next, let’s explore how mobile app brands can leverage SEO and ASO to improve brand visibility and authority , and ultimately increase downloads and purchases. What is App Store Optimization (ASO)?

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

FEBRUARY 17, 2022

In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. Upskilling programs are invaluable for adding additional skills to your workplace and giving your employees the chance to keep up with the fast pace of the digitally transforming world.

Transform 52

Transform Gen Z Marketing Marketers 52

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52