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Transforming content marketing lifecycles with AI

Martech

Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research. With AI in the fold, you can adapt, learn and glean increasingly sophisticated insights that open new avenues for creativity and engagement.

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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation tools.

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How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. The same goes for our branding and translations as well.

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

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B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. Decision-makers prioritize content offering industry insights and results.

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Social Media Benchmarks by Industry and Networks (2024)

SocialPilot

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. What works for your industry might not work for others.