Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative.

Influencer Marketing 120

Influencer Marketing Branding User-Generated Marketing 120

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer Marketing 110

Influencer Marketing Key Performance Indicator Transform Marketing 110

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 136

Influencer Marketing Affiliate Marketing Marketing Marketers 136

Jeff Bullas

FEBRUARY 1, 2023

There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. This creates a problem because you are left always “paying to play”, rather than making the most of YouTube’s billions of active users that are searching for your content. In fact, over half the US population in EVERY age bracket watch videos on YouTube.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 116

Influencer Marketing User-Generated Key Performance Indicator Analytics 116

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 113

Influencer Marketing Marketing Marketers Promotion 113

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 108

Influencer Marketing Gen Z Fashion Food 108

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 106

Influencer Marketing Marketing Marketers Entertainment 106

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 121

Influencer Marketing Affiliate Marketing eCommerce User-Generated 121

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 100

Influencer Marketing User-Generated Education Marketing 100

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Famoid’s website claims that their free tool can be utilized every 7 days, and they assure users that the process is entirely safe, as no passwords or confidential information is required.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 90

Influencer Marketing SEO Branding Logistics 90

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 95

Influencer Marketing Whitepaper User-Generated Marketing 95

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 99

Influencer Marketing Marketing Marketers Transform 99

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? It’s what they crave.

Influencer Marketing 80

Influencer Marketing Marketing Marketers User-Generated 80

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Also, use tools designed for influencer discovery.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Marketing Marketers 81

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 92

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 92

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Branding 119

Branding Fashion Food COS 119

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities? But what about bad reviews?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Influencer Marketing 88

Influencer Marketing Marketing Marketers Price 88

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 130

Gen Z Branding Millennials Transform 130

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Mallows Beauty.

Branding 120

Branding User-Generated Transform Retail 120

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. If your brand hasn’t embraced video as a key part of your strategy, now is the time.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 133

Customer Marketing Branding Customer User-Generated 133

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. What is creator marketing?

Branding 141

Branding Entertainment Education User-Generated 141

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 77

Influencer Marketing Marketing Marketers User-Generated 77

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 112

Branding Customer loyalty PR Influencer Marketing 112

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Neil Patel

JULY 9, 2021

Referrals are great, but you can only generate so many of them. The reality is most marketing tactics require tons of effort and months of planning before you see results. You take advantage of nano and micro-influencers. Influencer marketing is one of the best ways to drive sales. So, what is a micro-influencer?

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145