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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. The platform excels in offering deep insights and fraud detection, making it a trusted choice for brands focused on authenticity and ROI.

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What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

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Influencer Marketing: The New Face of Social Media

Marketing Insider Group

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Quick Takeaways Influencer marketing uses trusted voices to build connections.