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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. Buzzsprout ].

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Top Digital Marketing Courses & Training in the Philippines

Spiralytics

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Inventive Media.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. 61% percent of businesses say that lead generation is their biggest marketing challeng e.