What is identity resolution and how are platforms adapting to privacy changes?
Martech
SEPTEMBER 28, 2021
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a consumer as well as who that consumer is. Every time a consumer interacts with the brand – regardless of channel – a different identifier (also called a key) can be attributed to that individual.
120 
Let's personalize your content