Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. Simplicity is often key in campaign concepts.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

SEPTEMBER 17, 2024

Performance tracking Performance metrics significantly impact future project success. Project management data lets you track progress toward deadlines, budgets and key performance indicators (KPIs). Improved brand awareness. Increased conversion rates. Targeted return on campaign spend.

Management 112

Management Key Performance Indicator Copywriting Marketers 112

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Saying that an SEO project was a success because the average position rank in Google increased from the 3.5

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Transform Marketers 124

Martech

AUGUST 13, 2024

Does your team have access to customer sentiment data that captures the emotions, opinions, attitudes and overall sentiment of customers toward a product, service or brand? The next step is to set up new key performance indicators or reevaluate your existing performance indicators.

Key Performance Indicator 108

Key Performance Indicator Marketers Marketing Management 108

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

SEPTEMBER 23, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 105

Management CMO Key Performance Indicator Marketers 105

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Hubspot Marketing

OCTOBER 21, 2024

Set key performance indicators (KPIs). brand awareness or building a high-quality pipeline) Target Goals (i.e., For example, if your timeline is only one month, it wouldn’t make sense to suggest leaning into SEO and blog articles, as those can take months to gain traction. How will you track and report on your success?

Marketing Plan 129

Marketing Plan Key Performance Indicator Marketers Marketing 129

Search Engine Land

SEPTEMBER 20, 2024

While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Pull non-branded data, as you are generally in the top spot for organic. This can help create solid branding by having your business featured twice to searchers.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 141

Branding Key Performance Indicator Transform Millennials 141

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. The KPI for confidence in understanding is that the Knowledge Panel reliably triggers the brand SERP over the years, like mine.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 128

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 128

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Brands capturing just 5% more leads from anonymous visitors have reported up to 30% growth in their monthly lead volume. And the kicker?

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketers 96

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 145

Branding Customer Key Performance Indicator Fashion 145

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Hubspot Marketing

FEBRUARY 18, 2025

Dont fall into the trap of thinking every brand needs to be quirky or funny. Your newsletter voice should feel natural to your brand and provide value. So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth. Let demand drive growth before spending on marketing.

Entertainment 102

Entertainment Key Performance Indicator Retail Finance 102

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketers Marketing 96

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 122

Branding Key Performance Indicator Marketers Marketing 122

Sachs Marketing Group

MARCH 12, 2025

This is ideal for healthcare providers who want to: Increase brand awareness across multiple platforms. To prevent this: Use negative keywords (via brand exclusion lists) to reduce unnecessary spend. Monitor Search Impression Share to ensure PMAX isnt taking traffic from high-performing Search ads.

User-Generated 90

User-Generated Key Performance Indicator Advertising Advertisers 90

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Understanding this concept is now crucial for brands looking to maximize the visibility and reach of their videos, especially for organic content. Just make sure the content aligns with your brand.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

SocialPilot

JANUARY 21, 2025

Social Media Awareness Dashboard If you are into posting branded Reels, Shorts, or TikTok and want to know how much impact these are creating, the social media awareness dashboard is for you. You can use this to monitor branded hashtags and mentions and identify platforms that drive the most visibility for your brand.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Marketing Insider Group

JANUARY 27, 2025

Define what success looks like, such as attendance numbers, fundraising goals, or brand awareness. Key performance indicators (KPIs). Note when posters, banners, and other branded materials need to be designed, approved, and printed. Analysis of previous campaigns. Deadlines for marketing collateral.

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketers 64

Buffer Marketing

FEBRUARY 17, 2025

You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts. Most tools also offer the option to brand these reports with your logo, company colors, etc.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Animalz blog

OCTOBER 28, 2024

We had a conversion rate optimization agency for several years, focusing on personality brands, info products, and creators. We recommend that in larger companies, every department or group has three to five KPIs (Key Performance Indicators) that they are watching. It was actually a bit of a happy accident.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

APRIL 4, 2025

Mapping events to KPIs You must align your event and GA4 tracking strategy with your marketing and business key performance indicators to get the most out of GA4 features and data insights. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests.

Key Performance Indicator 68

Key Performance Indicator eCommerce User-Generated Analytics 68

Buffer Marketing

NOVEMBER 25, 2024

It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 114

Influencer Marketing Marketers Marketing Promotion 114

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 107

Branding Key Performance Indicator Customer Journey Marketing Mix 107

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? When you establish your brand as a thought leader in your industry through careful, quality curation, your target audience knows you supply valuable content that they don’t have to go slogging up a digital Mount Everest to access.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64