Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

APRIL 7, 2025

Benefits: This app saves time by automating the content creation process, allowing marketers to focus on strategy and engagement. It also helps maintain a consistent brand voice and can generate ideas for topics that resonate with the audience. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator 90

Key Performance Indicator Transform User-Generated SEO 90

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. This includes tracking customer interactions, campaign performance, and other key metrics to inform data-driven decision-making.

Management 107

Management CMO Key Performance Indicator Marketing 107

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 106

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. Set key performance indicators (KPIs). Strategy: What are you doing to reach your goals? Marketing Initiatives (i.e.,

Marketing Plan 130

Marketing Plan Key Performance Indicator Marketing Marketers 130

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. You need to know what works for your audience and what does not.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hubspot Marketing

AUGUST 25, 2022

As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. Are you trying to increase brand awareness or drive engagement?

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Buffer Marketing

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketing Marketers CRM 95

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Starts at start at $19.90/competitor/month

Price 115

Price Key Performance Indicator SEO Analytics 115

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I also filtered out brand and non-brand clicks.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Here’s how you can measure the impact of brand marketing investments on the business.

Branding 125

Branding Key Performance Indicator Marketing Marketers 125

Sachs Marketing Group

MARCH 17, 2023

If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes. This helps create a consistent message across all marketing channels, including social media.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 I can say the crux of our successful campaign lies in the influencer marketing strategies we follow. billion by 2025.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. He goes on to compare science and art to the yin and yang for today’s marketers. Play an essential role in measuring key performance indicators (KPIs) and ROI.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Buffer Marketing

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. Understood?

Branding 109

Branding Key Performance Indicator Customer Journey Marketing Mix 109

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

DECEMBER 11, 2024

Value and Meter reports that online advertisements can increase brand awareness by 80% and that visitors who end up on your website through an ad are 50% more likely to buy something from you. A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions.

Advertising 64

Advertising Advertisers Key Performance Indicator Market Trends 64

Hootsuite

DECEMBER 3, 2024

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. Your target market is a more specific set of people.

Analytics 104

Analytics CRM Price Key Performance Indicator 104

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Brands that effectively meet these needs with useful content gain a significant edge. To succeed, your brand must deliver the right message at the right time and in the right place.

Customer 66

Customer Key Performance Indicator CRM Management 66

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous. Entering a new market with an existing product.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. These emails typically contain a product or discount offer and a direct call to action.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59