Remove Branding Remove Key Performance Indicator Remove PR
article thumbnail

5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

article thumbnail

Crayola’s YouTube content strategy colors outside the lines

Sprout Social

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7-week influencer marketing strategy template

Sprout Social

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

article thumbnail

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Animalz blog

We had a conversion rate optimization agency for several years, focusing on personality brands, info products, and creators. We recommend that in larger companies, every department or group has three to five KPIs (Key Performance Indicators) that they are watching. It was actually a bit of a happy accident.

article thumbnail

Social media measurement: 15 key insights and how to get them

Hootsuite

Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels. Taking things a step further, social media measurement also reveals how your social media strategy contributes to the overall value of your brand. What can social media measurement tell you about your brand?

article thumbnail

Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

article thumbnail

Decoding corporate communications: Functions, goals and skills

Sprout Social

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.