Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

Transform 66

Transform Manufacturing Key Performance Indicator Marketing 66

Buffer Marketing

FEBRUARY 17, 2025

You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. It’s a visual representation of the key metrics that prove the impact of your social media efforts. Most tools also offer the option to brand these reports with your logo, company colors, etc.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Capturing even a small portion of these anonymous users can transform your ROI. The brands that get it right are seeing serious results.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 142

Branding Key Performance Indicator Transform Millennials 142

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketing Marketers 96

Rock Content

APRIL 8, 2024

Break up longer videos into pieces Does your brand already have a robust YouTube presence or a couple of viral video hits under its belt? For example, you can take screen grabs of customer reviews or tweets where your brand is mentioned and include them in future video content or blogs.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? Social Media Awareness Dashboard If you are into posting branded Reels, Shorts, or TikTok and want to know how much impact these are creating, the social media awareness dashboard is for you. Why You Need It: Understand how much of your target audience is aware of your brand.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

SocialPilot

JANUARY 30, 2025

Lets dive in and transform the way you look at social media performance. A social media report is a comprehensive document containing all the key performance metrics to understand how your efforts are performing. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Lynton Web

JANUARY 28, 2025

Managing multiple franchise locations demands precise coordination of brand messaging, lead distribution, and operational processes. HubSpot offers a comprehensive solution that transforms franchise operations through intelligent automation and centralized management. Brand Consistency Made Easy Your brand is your most valuable asset.

Transform 52

Transform Real Estate Key Performance Indicator Communications 52

Welcome Software

FEBRUARY 25, 2025

This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs. To be "information-rich," a company needs to not only collect data but also transform it into insights that clearly guide decision-making. But with great opportunity comes great challenges.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. Furthermore, automated workflows reduce the likelihood of errors or missed communications, helping to maintain trust in your brand and partnership.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Buffer Marketing

MARCH 5, 2025

For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. Once you set your goals, it’s best to convert them into KPIs or key performance indicators. These are the key metrics that will act as evidence for your social media success.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. This means that with a well-crafted email strategy, brands can tap into a highly engaged audience ready to take advantage of Black Friday deals. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

SocialPilot

JULY 17, 2024

A social media benchmark is a standard used to measure and compare the performance of your social media activities. It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. What works for your industry might not work for others.

Transform 64

Transform Food Education Fashion 64

Avinash Kaushik

AUGUST 22, 2022

The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Suspiciously, there are indications that in a handful of Test DMAs it might have gone down!). It could not be clearer.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 105

Transform CMO Key Performance Indicator Customer loyalty 105

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power. Together, it's a powerful combination.

Transform 52

Transform Customer Journey Communications Promotion 52

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. The strategic use of AI allows brands to gain a more comprehensive view of their customers.

Transform 123

Transform Customer Journey Key Performance Indicator New Technology 123

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Rock Content

FEBRUARY 5, 2021

These days, brands and businesses are creating digital content for just about every website, mobile app, and social media account they manage. Maybe your main goal is to increase brand awareness. Assess What You Have. While you might think the more content, the better, having heaps of content ultimately leads to “content chaos.”.

Key Performance Indicator 143

Key Performance Indicator Transform Copywriting Entertainment 143

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? that can be transformed into a “snackable” video series. Click To Tweet. Why or why not?

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Design the layout to fit your teams or clients needs Tip: If youre showing these reports to clients, you can also fully customize your SEO dashboards to reflect your (or their) brand. Do this by adding logos, brand colors, and any visual elements specific to your projects.

SEO 72

SEO Price Key Performance Indicator Analytics 72

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. This article explores how outsourcing can transform your paid media advertising campaigns.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Is your brand always seeking new ways to gain customer loyalty and retain customers?

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Enter: named entity recognition (NER).

Branding 98

Branding Key Performance Indicator Transform Health 98

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. As you move up the pyramid, you'll find KPIs that demonstrate real business impact across several key categories.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). And what’s at the heart of this evolution? Prioritizing the right digital marketing KPIs.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 98

Analytics Branding Health Key Performance Indicator 98

Martech

APRIL 16, 2024

Example: A video series featuring stories from individuals who have successfully reduced their carbon footprint can inspire viewers and introduce your brand in a positive light. A/B testing: Continuously test different headlines, calls to action and content formats to discover what effectively transforms readers into leads.

Customer Journey 122

Customer Journey Customer Energy Transform 122

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Rock Content

MAY 3, 2024

By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short of what you were expecting. So, how do you transform static content into something that engages your audience? We present to you interactive e-books.

Transform 98

Transform Key Performance Indicator User-Generated Education 98

Vertical Response

NOVEMBER 29, 2024

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. It also plays a significant role in building brand loyalty. The click-through rate (CTR) indicates the percentage of recipients who interact with links in an email.

Email Marketing 52

Email Marketing Transform User-Generated Law 52