Marketing Insider Group

JUNE 22, 2021

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Whitepapers. Interviews. Infographics. Blog posts.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Marketing Insider Group

DECEMBER 20, 2021

They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future. What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish. dollar invested in email marketing, brands earned $36 back. Educational content.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. The “long-term” element is essential. Demand generation isn’t a quick fix.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. This might include: Building brand awareness and trust. Driving traffic to your website.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Ask Them to Engage.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. It defines your objectives and what success should look like by determining KPIs (key performance indicators). Because a content strategy is your playbook.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Month-over-month growth? Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Since then, the brand has grown into a tech giant, expanding its end-to-end SAAS offering over the past fifteen years. Lead generation is also a main key performance indicator at the center of Zuora’s strategy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Hubspot Marketing

JULY 31, 2019

Even if research shows that your audience prefers forums to social media or news sites to company blogs, never neglect your owned properties as these reflect on your brand and product. White papers. You can also use this tool to link to social networks from partners, customers, brand advocates, and more. Case studies.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. For a SaaS marketing outreach, you should identify the pain points which led people to seek a solution that your brand offers. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. As you move up the pyramid, you'll find KPIs that demonstrate real business impact across several key categories.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. We tricked you! But don’t despair.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Use your brand identity – your core values, mission, and business goals – as your foundation. Everything you produce should reflect your brand identity so people recognize your content for its consistent look and feel. Source: SpellBrand.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? But be careful. But here’s the thing.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). One of my favorite tactics?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. These goals are the objectives that a business or brand defines as most important. Boost Brand Awareness Brand awareness centers around the level of familiarity consumers have with your particular brand.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94

Search Engine Land

AUGUST 21, 2023

A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Your SEO KPIs then track performance toward that goal. The key is in the name (literally and figuratively): KPIs are key performance indicators. What are KPIs?

SEO 94

SEO Key Performance Indicator Whitepaper Analytics 94

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This section should also feature your brand guidelines.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Search Engine Land

MARCH 3, 2023

Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. …Maybe think about prioritizing it.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper SEO 99

Rock Content

AUGUST 25, 2023

Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn , reflecting how you would speak with a committee of stakeholders in a professional setting.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Pam Didner

MARCH 17, 2021

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Branding guide for master and product brands/logos. Product roadmap (this can often change, too).

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. Customer journey. Individual personalization.

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

MARCH 6, 2023

Whether you have nothing more than a verbal understanding across your brand or team about your content strategy and you’re finally writing it down, or you’re creating a strategy from scratch and documenting as you go… We’ll cover it all in this guide, including: Why you should document your content strategy. What do they do?

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

APRIL 15, 2024

The Cornerstones of SaaS Content Marketing: Building a Solid Foundation Effective SaaS content marketing is about taking classic content marketing best practices, strategies, and approaches and adapting them to meet the unique needs of SaaS brands. Take a look at the following expert tips.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. Don’t underestimate the power of behind-the-scenes content!

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Lusha

JULY 17, 2024

This personalized approach fosters trust and loyalty, turning your customers into enthusiastic advocates for your brand. Enhanced Brand Reputation and Thought Leadership ABM isn’t just about short-term gains; it’s a long-term play that elevates your brand’s reputation and establishes you as a thought leader in your industry.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

Get Better at Finding New Customers Understanding How Customers Become Buyers The customer journey from first hearing about your brand to making a purchase usually includes these steps: Awareness : The customer learns about your brand or product. To build a strong brand: Define your values: What principles guide your business?

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 21, 2024

Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Search Engine Land

JULY 26, 2024

Over time, blogs enhance brand awareness, attract qualified leads and ultimately strengthen the bottom line. Blogging is far from dead and has never been more vital for brands and business leaders. Kohl’s and many other brands do the same. Blogs build trust gradually, contrary to what shady marketers claim.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114