Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake.

Branding 83

Branding Pharmaceutical Law eCommerce 83

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 100

Branding Transform User-Generated Manufacturing 100

Backlinko

MAY 8, 2024

These results come from a thoughtful law firm SEO strategy. What Is Law Firm SEO? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. How to Create a Law Firm SEO Strategy in 5 Steps 1. Let’s start with the basics. But may be more affordable.

Law 79

Law SEO PR User-Generated 79

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Why do law firms and lawyers need rules for social media?

Law 82

Law Communications Advertising Advertisers 82

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 105

Management Health Communications Social Media Marketing 105

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 132

Management CRM Telemarketing Inbound Marketing 132

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 113

Management Shipping Health eCommerce 113

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? Your brand, customers, and employees are all active on social media.

Management 103

Management PR Pharmaceutical Law 103

Martech

MARCH 21, 2023

That’s where data management platforms (DMPs) come in. This article looks at data management platforms in depth — what they are, why they are important, what they are used for and their future in a privacy-focused landscape. Table of contents What is a data management platform? Purchasing history.

Management 93

Management Law Digital Marketing Advertising 93

Jeff Bullas

DECEMBER 27, 2022

You might target your campaign towards law firms one month and home services the next. At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. People have incredibly short attention spans, so it’s important to grab onto them quickly with clear branding, slogans, and CTAs.

SEO 275

SEO Copywriting Law Communications 275

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies.

Management 120

Management Customer Transform CRM 120

Martech

FEBRUARY 4, 2022

This updated Email Marketing Periodic table adds a few new elements and a new category, Compliance, that addresses recent and ongoing developments tied to state laws, inclusion and more. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 110

Email Marketing Management Law Marketers 110

Hubspot Marketing

NOVEMBER 28, 2022

Wouldn’t it be nice if customer data management were easy? Managing customer data can get messy, especially if your business uses multiple apps. In this post, we'll cover: What is Customer Data Management? Benefits of Customer Data Management. Best Practices of Customer Data Management. Where Customer Data Lives.

Management 111

Management Customer CRM Law 111

Jeff Bullas

JANUARY 3, 2023

Product or brand comparison keywords. Brand comparison keywords compare two brands that sell similar products — for example, WebCEO vs. SEMrush – two keyword research tools. Brand comparison keywords have less competition and convert well. For example, the Law Offices of Jay S. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

JANUARY 3, 2022

federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Why brands must embrace responsible marketing practices.

Law 137

Law Marketers Marketing Place 137

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 126

Branding Real Estate User-Generated Communications 126

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 104

Branding Law PR Fashion 104

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law 109

Law Analytics Advertisers Advertising 109

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands?

Influencer Marketing 117

Influencer Marketing Branding User-Generated Marketers 117

Search Engine Land

NOVEMBER 16, 2023

Similarly, if a brand has a fixed budget but can’t explain its origin, it raises concerns. Without understanding these things, you can’t determine if your budget is too small or large (beyond the law of diminishing returns) or how it scales as you flex it up or down. What KPIs are involved in mapping out the customer journey.

SEO 102

SEO Management Thought Leadership Law 102

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. Consumers are quick to see right through hollow brand activism. Responsive brands breed trust.

Branding 125

Branding Law Food Health 125

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. How to get subscribers to manage their preferences. And 49% would like to receive email at a frequency they chose versus what brands choose for them. While you’d hate it if another brand sent you that many.

Law 144

Law Real Estate Email Marketing Direct Mail 144

Martech

AUGUST 13, 2024

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Adtech and brand participation. Why we care. And that’s where a solution for all these parties comes in.

Law 92

Law Advertisers Advertising Management 92

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 128

Law Education Digital Marketing SEO 128

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketers Marketing Communications 129

Martech

NOVEMBER 21, 2024

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Bluecore , acquired the AI Shopping Assistant, alby.

Law 96

Law Transform Retail Manufacturing 96

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 113

Branding User-Generated Shoppers Law 113

Hubspot Marketing

MARCH 30, 2021

Advertising is the process of creating messages that raise awareness of your brand. When done right, comparative ads can successfully convince consumers to do business with one brand over another. When done right, comparative ads can successfully convince consumers to do business with one brand over another. Cocoon by Sealy.

Advertising 127

Advertising Advertisers Law Price 127

Adobe Experience Cloud Blog

MARCH 9, 2020

Sure, the experience economy will continue to evolve, but the experiences customers want and expect from their purchases and brand engagements will continue to drive consumer behavior into the foreseeable future. Brands must find new ways to delight consumers and create unique and lasting emotional experiences.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

Law 145

Law User-Generated Promotion Entertainment 145

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Law 122

Law User-Generated Education Branding 122

Hubspot Marketing

DECEMBER 22, 2023

This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 120

Branding Transform User-Generated SEO 120

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. This will ensure a personal touch that maintains your brand’s image. “I

Communications 134

Communications PR Transform Law 134

Search Engine Land

JANUARY 12, 2024

The effectiveness of these methods can vary due to changes in laws, search engine policies and your specific situation. Due to a law known as the Communications Decency Act (Section 230a) , website owners that host user-generated content have no legal liability for what is published on their website.

Law 107

Law User-Generated Management Communications 107

Martech

DECEMBER 1, 2021

But the issues arising from private data use have forced many brands to develop new strategies centered on consent. The advent of digital privacy laws emphasis the need for brands to adopt customer-centric strategies. Qualified consent — the process in which brands must ask customers for their data — is here to stay.

Law 120

Law Marketers Marketing User-Generated 120

Trade Press Services Newsletter

AUGUST 4, 2022

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. The bipartisan bill is the U.S.

Law 130

Law Energy New Technology CRM 130