Remove Branding Remove Law Remove Marketing Ethics
article thumbnail

What is Geofencing Marketing?

Neil Patel

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Why were they drawn to your brand?

Marketing 140
article thumbnail

How to choose the right content marketing agency

Search Engine Land

43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one. They’ll also: Create content marketing campaigns. Do market and SEO research to discover the best audience, topics, and keywords for a brand. Create a brand content calendar.

article thumbnail

Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. AI-driven personalization curates content that aligns with individual preferences, enhancing cross-channel marketing experiences.