illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 125

Branding Transform User-Generated Manufacturing 125

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO 134

CMO Traditional Marketing Communications Marketers 134

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 121

SEO Law User-Generated Analytics 121

Martech

JULY 12, 2024

You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. Harness the power of your data to achieve your goals Navigating privacy laws and evolving customer preferences has made data collection increasingly challenging.

Transform 117

Transform User-Generated Law Marketing Mix 117

Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting 120

Copywriting Branding User-Generated Communications 120

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 132

Law Education Digital Marketing SEO 132

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial. What is brand protection?

Branding 81

Branding Law Advertisers Advertising 81

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. Setting up an email inbox for a bakery vs. a law firm, however, will look different. It’s a reciprocal thing. Psychographics.

Management 119

Management Promotion Law Market Research 119

Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. Is it placed in a high-visibility area? Chris Ducker offers you this “Personal Branding Roadmap” This incentive to give an email address will increase the percentage of visitors who subscribe. Notice the sticky footer on this page.

Law 111

Law Transform Whitepaper CMO 111

AWeber

JUNE 3, 2025

If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place. Brand trust: Respecting privacy builds long-term credibility with your audience. Place it prominently on your homepage, blog, and at the end of articles.

Law 80

Law eBook Place Email Marketing 80

Exposure Ninja

JULY 18, 2025

Unlinked brand mentions used to be seen as a missed opportunity. With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. What we’re seeing is a shift towards brand recognition and topical authority.

Branding 52

Branding PR User-Generated Law 52

Sprout Social

FEBRUARY 26, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. An influencer marketing contract is a formal agreement that defines the terms of collaboration between a brand and an influencer. What is an influencer marketing contract?

Affiliate Marketing 95

Affiliate Marketing Influencer Marketing Law Finance 95

Orbit Media Studios

JULY 24, 2024

Then I came across Zipf’s Law. In other words, second place has half the value of number one. And third place has one third. It shows the organic clickthrough rates for non-branded keyphrases in Google, based on their search position. How many brands are top-of-mind in any given vertical? Here’s a quick example.

Law 80

Law CMO Place SEO 80

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law.

Analytics 104

Analytics Price Law User-Generated 104

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Customers.ai

DECEMBER 11, 2024

Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. You dont need to break any privacy laws or feel like youre sneaking around. Its about being in the right place, at the right time, with the right message. No purchases, no sign-ups, nothing. Lets dive in.

Shipping 79

Shipping Shoppers Law eCommerce 79

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. These eight free budget templates for Excel and Google Sheets can help you set those goals and track everything from branding to events. That happened to Affinity Law. Target the right audiences.

Non-Profit 79

Non-Profit Transform Marketers Marketing 79

Martech

NOVEMBER 26, 2024

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. Building a stronger brand reputation. Check for consistent branding and messaging across all platforms.

Customer Journey 78

Customer Journey CRM Law Analytics 78

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. Not just for a financial brand , but among all brands. I asked Cook for more details about what it took for Monzo to become a leading brand with a dedicated community, and the role social plays in the future of the financial services industry. Were lucky.

Finance 80

Finance Law Education Entertainment 80

Hootsuite

FEBRUARY 10, 2025

It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. But many brands will be able to do this without having to enter any manual code at all.

Social Media Marketing 99

Social Media Marketing Shoppers Law Advertisers 99

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. With this in mind, networks subject to the law can expect to see their under-16 user base fall dramatically.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92

Vertical Response

MARCH 8, 2025

Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty. A well-executed marketing email marketing strategy can pave the way for future marketing success, driving conversions and strengthening brand loyalty.

Email Marketing 52

Email Marketing Marketers Marketing Law 52

Buffer Marketing

JULY 10, 2025

Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service.

User-Generated 99

User-Generated Marketers Marketing Analytics 99

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. If someone searches for your product by brand name and AI provides a link to your site, there’s no issue. Email: Business email address Sign me up! Processing. The result?

Transform 135

Transform User-Generated Analytics Retail 135

AWeber

MAY 8, 2025

Theres a time and place for email blasts. Comply with email laws. Always include an unsubscribe link and your business address, as outlined in laws like CAN-SPAM. Done well, a blast email can boost engagement, drive quick sales, or elevate your brands visibility. The solution? When Should You Send an Email Blast?

Email Marketing 59

Email Marketing Law Communications Marketers 59

Sprout Social

JULY 21, 2025

Amid the chaos, too many teams end up spending more time on social media management than actual—and it’s putting their brands at risk. It’s harder to move quickly, collaborate and protect your brand. Allowing brand crises to spiral Relying on native networks makes it infinitely more difficult to protect your brand across channels.

Management 69

Management Health Law eCommerce 69

Customers.ai

JANUARY 2, 2025

For ecommerce brands, the possibilities are endless. The Essential Email Triggers Every Ecommerce Brand Should Use Trigger-based emails are versatile, reliable, and incredibly effective when used right. Lets talk about the types of trigger-based emails and the must-haves that should be in every brands toolkit.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

MAY 8, 2025

Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. launched a platform for monitoring brand presence across AI search engines and language models. It evaluates visibility, identifies content risks and suggests improvements.

Transform 85

Transform User-Generated Law Communications 85

Vertical Response

NOVEMBER 20, 2024

It stands out as one of the most effective channels, offering a direct line to your audience and fostering brand loyalty. Segmenting your email list allows for more relevant, targeted emails, enhancing brand awareness. Promotional emails can promote special offers, new product releases, gated content, or even the brand itself.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Businesses Grow

JANUARY 27, 2025

Acquiring email addresses in exchange for gated content may not be compliant with privacy laws in Europe and many U.S. ” In essence, gated content places a stop sign in front of your content flow. Branding and trust I was discussing this issue with a colleague and she said “gated content annoys me.

Neuromarketing 66

Neuromarketing Marketers Marketing Customer Journey 66

Vertical Response

MARCH 22, 2025

Building a clean and organic email list through opt-in forms, partnerships, and social media integration enhances engagement and compliance with data protection laws. Nonprofits can drive conversions and build brand loyalty by accessing audience inboxes directly, ultimately contributing to email marketing revenue.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Neil Patel

JUNE 18, 2025

Blocking GPTBot restricts your content from being used in AI-generated responses, which can limit brand visibility in tools that now dominate early-stage discovery. Allowing GPTBot enables your brand to show up in ChatGPT answers, improving representation, authority, and trust at scale with around 800 million worldwide users per week.

User-Generated 88

User-Generated Law SEO Finance 88

Businesses Grow

JULY 7, 2025

As part of a leadership framework he’s developed, Daniel Nestle’s imaginative “MarkBot” could possibly sit on an advisory board in my place one day, suggest edits to documents in my voice, brainstorm marketing strategy ideas, and write articles in my style — which, in fact, Dan did. Sometimes, it has to be me.

Thought Leadership 79

Thought Leadership Law Entertainment User-Generated 79

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. The law takes effect in late 2025. million users in 2028.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57