Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Jeff Bullas

DECEMBER 27, 2022

You might target your campaign towards law firms one month and home services the next. At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. People have incredibly short attention spans, so it’s important to grab onto them quickly with clear branding, slogans, and CTAs.

SEO 275

SEO Copywriting Law Communications 275

Martech

JANUARY 3, 2022

federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Why brands must embrace responsible marketing practices.

Law 141

Law Marketing Marketers Place 141

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. ” Overreliance on third-party data and a lack of transparency decrease consumer trust in brands, part of the reason this shift is needed. Brands need to deliver personalized experiences based on the data their audience consents to share.

Marketing Strategy 139

Marketing Strategy Law Marketing Marketers 139

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 127

Branding Real Estate User-Generated Communications 127

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. Quick Takeaways: A social media policy protects your brand’s integrity and reputation with employees.

PR 145

PR Law Finance Entertainment 145

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 104

Branding Law PR Fashion 104

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. Product or brand comparison keywords. Brand comparison keywords compare two brands that sell similar products — for example, WebCEO vs. SEMrush – two keyword research tools. For example, the Law Offices of Jay S.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

MARCH 30, 2021

Advertising is the process of creating messages that raise awareness of your brand. When done right, comparative ads can successfully convince consumers to do business with one brand over another. When done right, comparative ads can successfully convince consumers to do business with one brand over another. Cocoon by Sealy.

Advertising 127

Advertising Advertisers Law Price 127

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law 109

Law Analytics Advertising Advertisers 109

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Law 122

Law User-Generated Education Branding 122

Buffer Marketing

APRIL 18, 2022

What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. We can manage all posts in one place and it’s easy to use.

Branding 96

Branding Law Management Marketing 96

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. It may have taken consumers and especially U.S. Ironically, U.S.

Law 118

Law Marketing Marketers Education 118

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. doesn’t have anything in place quite like GDPR — yet, anyway.

Advertising 143

Advertising Advertisers Law Place 143

Neil Patel

OCTOBER 6, 2020

The law provides those with disabilities fair and equal access to housing, employment, transportation, and other life areas. If you want to take it a step further, you could use audio descriptions on videos, which describe what’s happening in a video during pauses—but this is time-consuming and isn’t required by law.

Law 145

Law SEO Branding Place 145

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial. What is brand protection?

Branding 81

Branding Law Advertising Advertisers 81

Martech

NOVEMBER 29, 2023

At its core, the GDPR is built on foundational principles aimed at safeguarding personal data, which include the lawfulness, fairness and transparency of data processing, stipulating that personal data can only be gathered for legal and legitimate purposes. Streamlining the regulatory environment across the EU for international business.

Management 122

Management Law Analytics Marketing Strategy 122

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

SEPTEMBER 13, 2024

If you plan on growing your business or brand, you don’t want your site filled with unlicensed images that may come back to haunt you one day. In addition to generating an image for you, you can use AI to help you come up with ideas in the first place. Privacy / right of publicity law. Trademark law. Let’s try this.

Law 106

Law User-Generated Education SEO 106

Trade Press Services Newsletter

AUGUST 4, 2022

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy.

Law 130

Law Energy New Technology CRM 130

Hubspot Marketing

NOVEMBER 15, 2023

In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. The Possibility of Going Ad-Free Privacy laws have made paid social media advertising more expensive and complex than before. It’s not that people are no longer using social media — they are.

Non-Profit 144

Non-Profit User-Generated Law Entertainment 144

Martech

APRIL 22, 2024

It also highlights IP issues that hang over all of AI and that can only be solved by law. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.” In addition to brand damage, it also means Firefly doesn’t solve the problem it is supposed to. million pictures. “You

Law 116

Law User-Generated Promotion Branding 116

Hubspot Marketing

JUNE 3, 2022

As such, it’s a no-brainer that brands use it to communicate with their customers. It makes your brand empathetic. There’s no perfect brand, and we all stumble at times. It keeps you on the good side of the law. On the other hand, if your brand is big on humor, then snarky comments would be on-brand.

Law 139

Law Branding Place Customer 139

Martech

OCTOBER 15, 2021

Is your brand keeping pace with these changes?”. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. Privacy laws in Europe and in some U.S. Stay on top of compliance. Be transparent.

Management 106

Management Law Food Marketing 106

Martech

JULY 10, 2023

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. You will soon be confronted with the existential question of how to live when you can be in two places simultaneously. That’s right.

Market Trends 136

Market Trends Law Transform User-Generated 136

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have to change the way they think about content distribution, and who creates it in the first place. It’s an open secret: for many companies, corporate content marketing just isn’t working anymore.

Law 143

Law Education Content Marketing Place 143

Hootsuite

SEPTEMBER 23, 2020

The “rules” are a complicated mix of industry regulations and federal, state, and local laws. This FTC video shares some common compliance issues for influencer campaigns: Recently, the FTC required wellness brand Teami to pay a $1 million penalty. A well-meaning social marketer might reshare a public post that mentions the brand.

Law 145

Law Health Food Education 145

Marketing Insider Group

JANUARY 18, 2021

In 2021, whether or not your site is ADA compliant has a big impact on your brand, so this should be a top priority for the new year. The internet is now viewed as a public place where people with disabilities can be discriminated against if the websites they need to use are not accessible to them. What Is ADA Compliance?

Law 134

Law Place SEO Branding 134

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Law 112

Law Non-Profit Energy Advertising 112

Marketing Insider Group

MARCH 25, 2024

So, if you’re ready to turn your marketing database from a sleeping giant into a strategic powerhouse, you’re in the right place. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. This statistic highlights just how crucial trust is in maintaining customer loyalty.

Customer loyalty 124

Customer loyalty Law Marketing Marketers 124

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 78

Transform Customer Branding Food 78

Neil Patel

OCTOBER 2, 2020

Reputation X’s confidential client list includes: Law firms Healthcare organizations Fortune 500 executives Manufacturing firms Public Relations companies. If you’re looking for an agency that’s oriented around small businesses, winning new customers over or burying negative press Thrive is a great place to start.

Management 141

Management Law Manufacturing Price 141

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law.

Customer 107

Customer Non-Profit Law Place 107

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 127

Transform User-Generated SEO Law 127

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Customers actually become frustrated with brands that don’t personalize. Audiences have many ways to interact with your brand. Thinking in these terms can help you better map out the content you place in channels so that it feels more personal.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Martech

DECEMBER 8, 2021

Title III of the Americans with Disabilities Act (ADA) requires places of public accommodation and commercial facilities to comply with ADA standards. Law firms may be preying on sites with poor accessibility. The potential penalties.

Law 113

Law SEO Place Education 113