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7 Inspiring Content Marketing Ideas For Law Firms

Scoop.it!

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Experience: What areas of law do they specialize in? However, legal content is often associated with being dry and dull.

Law 106
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 131
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law 126
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The complete list of UK Instagram trends for brands and businesses

Sprout Social

This makes Instagram a significant marketing and sales opportunity for UK brands. Its tempting to chase viral content formats, but the Index shows that 34% of UK consumers find brands chasing trends embarrassing, with 28% saying its only effective within the first 48 hours. Make sure youre researching new hashtags regularly.

Gen Z 90
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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

It’s also good to comply with privacy laws. The two biggies are the European Union’s GDPR law (General Data Protection Regular) and California’s CCPA law (California Consumer Privacy Act). The Orbit Media site uses a cookie consent banner for visitors from those places. How do cookie consent banners affect GA4 accuracy?

Analytics 132