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How identity resolution fixes five major marketing problems

Martech

Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands. These trends are creating several business problems for brands. users face multiple state privacy laws.

Law 116
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The complete list of UK Instagram trends for brands and businesses

Sprout Social

This makes Instagram a significant marketing and sales opportunity for UK brands. Its tempting to chase viral content formats, but the Index shows that 34% of UK consumers find brands chasing trends embarrassing, with 28% saying its only effective within the first 48 hours. Make sure youre researching new hashtags regularly.

Gen Z 86
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How to create images and visuals with generative AI

Search Engine Land

If you plan on growing your business or brand, you don’t want your site filled with unlicensed images that may come back to haunt you one day. For that price you get access to FLUX.1 For any legal questions, please consult a lawyer, preferably one well-versed in copyright and intellectual property law. Trademark law.

Law 106
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101
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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Learn pros, cons, and pricing to make the right decision for your business. Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately.

Analytics 100
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How to Create a Successful Paid Media Marketing Strategy

Marketing Insider Group

Quick takeaways Know Your Goals Sales, leads, or brand awareness? Increase brand awareness? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Running a local law firm? Facebook & Instagram Ads Great for brand awareness and engagement. Lets break it all down.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 116