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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

Hubspot Marketing

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Unless your #socialmedia images are commissioned or created in-house, you may be breaking the law. People often cite “fair use” as a defense for breaking copyright law.

Law 110
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How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Neil Patel

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? However, here’s a quick rundown of the most common marketing laws in the U.S. Marketing Laws to Be Aware of and Follow. and abroad.

Law 137
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1+1=3 – How Partner Marketing Defies the Laws of Math

Adobe Experience Cloud Blog

Find out how many users and/or customers they have, how many names their databases contain, and how many people attend their events. These are indicators of how much pipeline you could generate by investing in the partnership. 2) You gain credibility. 3) You save money. Questions about getting started with partner marketing?

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it!

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave.

Branding 112
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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 101