Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 132

Branding Copywriting Law Marketing Ethics 132

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 116

Management Transform Finance Communications 116

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake.

Branding 120

Branding Pharmaceutical Law eCommerce 120

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Branding 123

Branding Law Influencer Marketing Communications 123

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 125

Branding B2C Management Product 125

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 135

Customer Branding Customer loyalty Transform 135

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Some platform partnerships provide account management and martech support if you prefer not to manage both.

Branding 107

Branding B2C Advertising Advertisers 107

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Media analysis and management. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement. Why are there differences? Data insights.

B2C 83

B2C Branding Transform Thought Leadership 83

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. For example, Increased sales by 15 percent over six months by optimizing lead generation process is much more compelling than Managed lead generation process. Highlight Your Personal Brand.

Transform 243

Transform Thought Leadership Communications New Technology 243

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 124

Customer Transform Customer loyalty Marketing 124

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. However, PR is thriving in today’s marketing landscape.

Marketing Mix 130

Marketing Mix Global Marketing PR Thought Leadership 130

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 132

Transform Customer loyalty User-Generated Management 132

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 111

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 111

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Table of Contents What is a social media budget?

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Then, use the data to bolster that narrative.

PR 119

PR Communications Management Food 119

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Ensure a Consistent Brand Voice Every response you send to a customers review reflects your brand. All review management tools allow you to connect to your GBP and centralize your reviews.

CRM 110

CRM Management User-Generated Price 110

Martech

FEBRUARY 21, 2025

The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics. Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM.

Marketing Mix 114

Marketing Mix Finance Analytics Marketing 114

Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 133

Transform Whitepaper User-Generated CMO 133

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 119

Price Thought Leadership Transform User-Generated 119

Buffer Marketing

DECEMBER 3, 2024

Use them if they’re associated with your brand. Apart from this, many brands also use branded hashtags to establish authority in the market and practice social listening. Brands also add campaign-specific hashtags to gain eyes on their latest innovations. Buffer’s hashtag manager is for paid plans only.

User-Generated 117

User-Generated Food Management Price 117

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 114

Analytics Price PR CRM 114

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Heres our guide to organic social media growth techniques for 2025, and a few examples of brands creating stellar organic content for inspiration.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128