SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 86

Management Price CRM SEO 86

Hubspot Marketing

JULY 15, 2024

If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management. Image Source As was the rest of my team, I was already an internal employee with First Coast News, so we would be considered in-house community management.

Management 109

Management Social Media Marketing Communications Place 109

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 111

Gen Z Branding Retail Content Placement 111

Hubspot Marketing

JULY 12, 2024

But that’s the double-edged sword of scaling community management, isn’t it? Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, and HubSpot — share some challenges you’re likely to face. “My Max Pete, community engagement program manager at Square, says this is all about connection.

Management 102

Management Shipping Place Communications 102

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 129

Branding B2C Management Product 129

Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Branding 141

Branding Transform Marketing Marketers 141

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Less digital user growth is increasing competition for ad spending.

Branding 130

Branding Advertising Advertisers Retail 130

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 91

Management CRM Price Analytics 91

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management 97

Management Marketing Marketers CRM 97

Martech

MAY 29, 2024

Placing forms in front of all content, prioritizing lead gen over content consumption. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing. The trouble is, as an industry, we haven’t prioritized brand building in decades and so that realization hasn’t hit.

Branding 139

Branding Customer Acquisition Thought Leadership Fashion 139

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Jeff Bullas

FEBRUARY 6, 2023

Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. And don’t forget about your data; the company you work with should have some measure of security in place to protect your information. Those are the signs of a quality Instagram growth tool.

User-Generated 305

User-Generated Management Price Energy 305

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 117

Branding User-Generated PR Law 117

Jeff Bullas

FEBRUARY 28, 2023

Why should you start a blog in the first place? Step 1 – Find your passion and write a mission statement Your passion closely aligns to your “why” for starting a blog in the first place. Step 3 – Develop a memorable brand I wanted to stand out, so I got a friend to create a caricature of my head… How will you stand out?

Price 324

Price Place Education Branding 324

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Prepare and manage your workforce According to your type of business, you need to figure out if all of your employees have the basic necessities that they need in order to work from home.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 139

Branding Fashion Gen Z B2C 139

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. For example, a brand community can also be a social community, and vice versa. For that reason alone, just about any type of community could be considered a brand community.

Branding 108

Branding User-Generated Millennials Education 108

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee! Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views. Try Vire Here. #11.

User-Generated 323

User-Generated Price Target Market Management 323

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Managing new or smaller accounts. Let’s go over what campaign management looks like today using AI and automation. What AI looks like in different ad platforms.

Advertisers 116

Advertisers Advertising Branding CRM 116

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. Whilst you have a dedicated account manager with TokSocial, you can also adjust your parameters when you login.

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

NOVEMBER 29, 2022

It helps you manage your prospects, estimates, bills, and payments. The company manages the payment procedure, which is done through PayPal or Payoneer. Fresh, high-quality freelance graphic design jobs are placed daily on the project board. These are essential identities that aid in developing a brand’s personality.

Price 277

Price Management Digital Marketing Branding 277

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 67

Gen Z Branding Retail Education 67

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Local coffee shop gift card: $10+ It’s a cliche at this point: Social media managers love coffee. Or you can get a plant delivered through a brand like The Sill. Some walking pads come with a place to hold your computer—making it easy to walk while you work.

Management 69

Management Health Price Fashion 69

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 127

Branding Price Non-Profit User-Generated 127

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Thought Leadership Health Management 112

Jeff Bullas

JANUARY 22, 2023

Just remember that it’s going to cost you a lot of money to get your Spotify profile to a good place, where you are satisfied with your play count. Brands everywhere big and small are making the most of this method, because it’s relatively inexpensive, and it can result in a lot of exposure for your product or service.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 12, 2023

However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. TLDR: The best Instagram promotion service using the best bots is: Useviral.com Even social media managers are having trouble managing multiple social media accounts to keep each account engaging simultaneously.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. Use them if they’re associated with your brand. Buffer’s hashtag manager is for paid plans only.

User-Generated 120

User-Generated Food Management Price 120

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 127

Customer Customer loyalty Customer Journey Analytics 127

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Jeff Bullas

DECEMBER 27, 2022

At the top-of-the-funnel, you will want to publish more informational and brand awareness-type pieces. Then, you can incorporate those desired keywords throughout your content in key places to ensure the highest possible Google ranking for your content is achieved. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 106

Branding Non-Profit User-Generated Food 106