Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. True loyalty is about more than transactional convenience or pricing considerations. Gallup found that about 70% of decisions, including brand preference, are based on emotional factors, and only 30% are based on rational factors.

Customer 133

Customer Branding Customer loyalty Transform 133

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 111

Management Price Analytics User-Generated 111

SocialPilot

DECEMBER 15, 2024

If youre exploring Metricools pricing, chances are youre weighing its value against your social media management needs. Whether youre running a small business, managing multiple clients, or just looking for a tool to simplify content scheduling and analytics, understanding what youre paying for is a smart move.

Price 75

Price Non-Profit Analytics Brand Management 75

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue. Why is Online Review Management Important? With over 99.9%

Management 89

Management User-Generated Price SEO 89

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. But is it all worth the price?

Price 85

Price Non-Profit Analytics User-Generated 85

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

SEO 108

SEO Management Price Thought Leadership 108

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Below is a breakdown of the Later plan features, which you can use to compare and determine whether Later pricing options align with your budget and needs.

Price 75

Price Non-Profit Analytics User-Generated 75

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Prices listed represent current prices at time of publishing and may vary. Local coffee shop gift card: $10+ It’s a cliche at this point: Social media managers love coffee. Or you can get a plant delivered through a brand like The Sill.

Management 88

Management Health Price Fashion 88

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management 94

Management Marketing Marketers CRM 94

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month:

Price 64

Price eCommerce SEO User-Generated 64

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Pricing : Starts at $19.79/month

Price 118

Price Thought Leadership Transform User-Generated 118

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 116

Analytics PR Price CRM 116

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. A platform that provides end-to-end social media management services.

Analytics 108

Analytics Price PR Management 108

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Analyze sentiment of brand mentions.

Price 121

Price Analytics Influencer Marketing Management 121

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Price: The buff.ly How critical is comprehensive data? What about extra features like personalization?

Price 109

Price User-Generated Analytics Shoppers 109

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. If the rank tracker tool is part of an SEO management package, it may come with other tools, including backlink tracking, keyword research, and even paid ad management. What makes a great rank tracker tool?

Price 134

Price SEO User-Generated Management 134

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Buffer Marketing

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. It’s a similar A+ course to help you build your personal brand. You can learn at your own pace.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketing 114

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Easy, right? You got them on your website, they're sure to buy now! Less busywork.

Price 108

Price User-Generated Finance eCommerce 108

Sprout Social

MAY 30, 2024

These conflicting factors are some reasons why marketers often struggle with influencer pricing and budgeting to get an optimum return on their investment. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget. Further reach. Build trust.

Price 129

Price Influencer Marketing Affiliate Marketing User-Generated 129

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Venues in major markets have a price tag to match.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It also monitors podcasts and influencers, giving you a complete view of your brand.

PR 89

PR Price Real Estate Management 89

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 73

Branding Influencer Marketing Communications Price 73

Buffer Marketing

DECEMBER 5, 2024

Social media analytics tools are usually used to complement social media management tools. Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  Price: Starts at $249 per month, with a 30-day free trial.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 113

Influencer Marketing Branding B2C Marketing 113

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. The offering includes a native Salesforce integration, the ability to collect feedback across multiple channels and survey branding. Why we care. Why we care. Specific features.

Price 112

Price Promotion Management Customer 112

Martech

AUGUST 5, 2024

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. I have no idea of the brand or model of the sunglasses that the AI-generated hiker was wearing (it was all concocted, after all). Brand safety around this will be tough. Email: Business email address Sign me up!

Product 121

Product User-Generated Price Entertainment 121

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices.

Branding 79

Branding PR Food Gen Z 79