Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SocialPilot

NOVEMBER 15, 2024

Hence, it is unquestionably important that you manage Facebook reviews effectively. How to Manage Reviews on Facebook Page: Best Practices for Facebook Review Management Online reviews can significantly impact your local business. This is why getting and managing Facebook reviews becomes essential.

Management 110

Management Customer Branding Product 110

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. Want to drive traffic to a new product page?

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

JULY 30, 2024

For most business owners, the secret ingredient isn't strategy — it's time management. Over the last few years of navigating the Instagram and video content game, I’ve found a workflow that not only delivers results consistently but also helps me manage my time well. The focus is on the concept, not the finished product.

Product 125

Product Energy Place Management 125

Martech

SEPTEMBER 17, 2024

Project management data offers more than just operational oversight. Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.

Management 112

Management Key Performance Indicator Copywriting Marketing 112

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management key features. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Why we care. Why does SAP care? Processing.

Retail 105

Retail Management Shoppers eCommerce 105

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake.

Branding 118

Branding Pharmaceutical Law eCommerce 118

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. The first thing to know is that the Institute is product-agnostic. Experience management is about more than responding to customer complaints. “Product, sales.

Management 144

Management Customer Transform Thought Leadership 144

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? An example: Brand designer and content creator, Sandra K.

Management 116

Management Social Media Marketing Energy Analytics 116

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 123

Branding B2C Management Product 123

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 133

Customer Branding Customer loyalty Transform 133

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. And they expect your brand to meet them where they already are. But half of all users also interact with brands there at least once per day.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Martech

JULY 12, 2024

Brand trust is on the decline. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family? Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Branding 125

Branding Marketing Marketers Product 125

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. A strong story will always outweigh high production value.

Branding 108

Branding B2C Advertisers Advertising 108

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Media analysis and management. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement. Why are there differences? Data insights.

B2C 87

B2C Branding Transform Thought Leadership 87

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 113

Influencer Marketing Branding B2C Marketing 113

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

MARCH 21, 2025

The risk of relying on third-party platforms Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. Algorithms determine what gets seen and by whom, often forcing brands to pay just to reach the audience they have already built. A community willingly belongs to the brand.

Branding 85

Branding Real Estate Customer Acquisition Customer 85

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 114

Health Millennials Transform Retail 114

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 73

Branding Influencer Marketing Communications Price 73

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. However, PR is thriving in today’s marketing landscape.

Marketing Mix 128

Marketing Mix Global Marketing PR Thought Leadership 128

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 125

Marketing Marketers CMO Communications 125

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 136

Transform Copywriting Marketing Marketers 136

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 131

Transform Customer loyalty User-Generated Management 131

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketing 139

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Data can be created, processed and analyzed in near real-time.

Traditional Marketing 124

Traditional Marketing Manufacturing Transform Automobile 124

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 122

Manufacturing Advertisers Advertising User-Generated 122

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Heres our guide to organic social media growth techniques for 2025, and a few examples of brands creating stellar organic content for inspiration.

Social Media Marketing 126

Social Media Marketing User-Generated Fashion Promotion 126

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Then, use the data to bolster that narrative.

PR 121

PR Communications Management Food 121