Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 130

Branding Copywriting Law Marketing Ethics 130

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 133

Customer Branding Customer loyalty Transform 133

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Quick tip: Make it easy to share.

Management 94

Management Marketing Marketers CRM 94

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away.

Transform 243

Transform Thought Leadership Communications New Technology 243

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 107

Product Marketing Product Management Marketing 107

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 122

Influencer Marketing Branding Health Logistics 122

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. For example, a brand community can also be a social community, and vice versa. For that reason alone, just about any type of community could be considered a brand community.

Branding 113

Branding User-Generated Millennials Education 113

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Business Units balances unity with individuality. Take a hospitality group, for example.

Branding 98

Branding Manufacturing Management Retail 98

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 114

Health Millennials Transform Retail 114

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketing 122

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding 117

Branding Non-Profit User-Generated Food 117

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

Branding 83

Branding Transform Finance User-Generated 83

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Martech

JANUARY 10, 2025

Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation.

Retail 122

Retail Shoppers Shipping Promotion 122

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 73

Branding Influencer Marketing Communications Price 73

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Table of Contents What is a social media budget?

Social Media Marketing 132

Social Media Marketing CMO Finance Health 132

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management 105

Brand Management User-Generated Marketing Marketers 105

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Promotions.

Shoppers 116

Shoppers User-Generated Price Promotion 116

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Sprout Social

JANUARY 21, 2025

Ads can expose your brand to new audiences, but meaningful engagement requires organic content that builds community with current and new followers alike. Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. What is organic social media growth?

Social Media Marketing 126

Social Media Marketing User-Generated Fashion Promotion 126

Marketing Insider Group

JULY 30, 2024

About 63% of consumers believe businesses are dishonest about how they use customer data, and 54% think brands use data to benefit themselves, not their customers. However, zero-party data is the information customers willingly and proactively share with brands. While first-party data is valuable, brands often collect it passively.

Transform 126

Transform CRM Communications Management 126