Martech

SEPTEMBER 24, 2024

With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles. The ChannelEngine integration.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Martech

APRIL 4, 2025

On one side, the corporate brand manages overall marketing and customer outreach. Business development representatives, account executives, customer success managers and other team members often have one-on-one client relationships. B2B A similar issue arises in B2B. Now, there is another layer of confusion.

Communications 72

Communications Customer Journey Succession Management Customer 72

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. You establish your brand as a thought leader in the space. From my experience of conducting content analyses for some of the top brands, I'll take you through what I usually follow. Think about it. Thought leadership.

Marketing Strategy 100

Marketing Strategy Thought Leadership Marketers Marketing 100

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your client success manager for details about Marketo and Magento offerings.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew. With a 360-degree view of every customer, increase renewal rates and loyalty, turn happy customers into brand advocates , and also gain piece of mind. Renewal date.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

OnPassive Marketing

MAY 30, 2022

A review management service acts as an extension of your team, guiding you through the process of obtaining reviews and, more crucially, obtaining positive evaluations. You may attract more clients by combining an online review strategy with a workforce that knows how to manage reviews. Review Management.

Management 62

Management User-Generated Succession Management Branding 62

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Embracing the changes.

Management 75

Management Thought Leadership Customer Acquisition Communications 75

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. Content manager : Oversees content creation and distribution.

Content Marketing 133

Content Marketing Customer Journey Marketers Marketing 133

Rock Content

NOVEMBER 9, 2015

You’ve got to brief your creative team, loop in other stakeholders, work through feedback and iterations, watch out for version control issues, nail the branding, and keep your audience in mind the whole time. A big part of our success has come from making content creation as efficient and painless as possible. What is a Pro plan?

Succession Management 95

Succession Management Price Management Communications 95

Martech

APRIL 24, 2024

Brand Voice to maintain consistent tone across social, blogs, email, etc. Members Blog and Gated Content Library to manage content and capture leads. Customer Success Workspace where customer success managers can track activity for all their accounts, see customer health scores and get suggested next steps after customer calls.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Martech

NOVEMBER 17, 2021

Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

SEO 115

SEO Customer Shoppers Succession Management 115

Martech

OCTOBER 11, 2021

” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. From account management to customer success.

Customer 106

Customer Real Estate Transform Succession Management 106

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. How to choose the right customer experience strategies.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Hubspot Marketing

MAY 11, 2023

Reaching people organically in this way is important to your company as it builds brand awareness and brings visitors/leads to your site. They help boost authority and build brand awareness. The overall goal of SEO is to help boost authority and build brand awareness among your audience, teaching your audience to trust your company.

Price 140

Price SEO eBook Succession Management 140

Duct Tape Marketing

JULY 15, 2021

Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

Succession Management 100

Succession Management SEO Management Digital Marketing 100

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Show how the content will enhance his or her brand. Count me in that group. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

Content Marketing 140

Content Marketing Marketers Marketing Communications 140

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. They do this by appending the brand’s logo to them. “Not

Email Marketing 117

Email Marketing Transform Marketers Marketing 117

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience? We’re up to 4000 registrants and the event is more than two weeks away. Register for Sprout Sessions Digital.

Promotion 117

Promotion Thought Leadership B2C CMO 117

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Customer Journey 143

Customer Journey Customer Transform Retail 143

Sprout Social

FEBRUARY 22, 2017

Vantage Point Performance and the Sales Management Association found that companies with a clearly defined sales process see 18% more revenue growth than companies that don’t. Having a clearly defined sales process not only makes you look more professional, but it also helps you manage your workflow. Client agrees on proposal.

Analytics 109

Analytics Management Social Media Marketing Succession Management 109

Hubspot Marketing

JULY 27, 2018

Whether freelancing is your lifelong dream or a means to an end, we’re going to walk through each element of starting your own business, making your own schedule, and managing your own clients. You have to make all the decisions and do all the work, from bookkeeping to managing cash flow to selling your services. Building a Brand.

Copywriting 144

Copywriting Price Non-Profit Management 144

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. Click To Tweet.

Content Marketing 106

Content Marketing Thought Leadership Real Estate Copywriting 106

Hubspot Marketing

JANUARY 23, 2023

With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth. When it comes to brand loyalty, marketing leaders are conflicted.

Marketers 106

Marketers Marketing Promotion Management 106

Search Engine Land

MARCH 14, 2023

Brands must lean heavily into the performance channels with the highest intent. Between paid and organic campaigns, a brand can appear multiple times on the SERP and pick up traffic from multiple sources. Above: Adthena’s Brand Activator showing total savings. What’s more, search can provide a lot of real estate for the buck.

SEO 88

SEO Real Estate Succession Management Communications 88

Customers.ai

NOVEMBER 20, 2023

To manage the influx of leads, implement filters based on factors like scroll depth, time on site, or engagement with specific pages. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. People subscribe to fewer brands on email than on other channels.

eCommerce 99

eCommerce Shoppers Promotion Partner Marketing 99

Hootsuite

OCTOBER 12, 2021

Our founder Ryan Holmes rode the early wave of social media management back in 2008, and the rest is history. Paulina Rickard, Manager of NA and APAC Facilities at Hootsuite, gets what our employees need now and carefully designed a space that would provide just that. Reimagining our workspace in Vancouver. See Hootsuite Careers.

Health 135

Health Copywriting Promotion Place 135

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina New messaging, new offerings, fresh leadership or updated branding. Brand and design are important, but knowing what wins the sales conversation is critical. Bad answer: “Send us your brand standards and a list of websites you like. How do you manage stakeholders? It’s time to redesign.

User-Generated 107

User-Generated Analytics SEO Communications 107

Hubspot Marketing

AUGUST 14, 2018

The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Reclaiming The Identity of a Brand: A Levi's Case Study" by Levi.

Transform 145

Transform Automobile Marketers Marketing 145

Martech

APRIL 1, 2024

This steers decision-making to a volume metric that brings together as many prospective buyers as possible regardless of their commonality and stage of consideration, potentially diluting the power of connections and a specific, winning brand experience. The better metric is win rate. It’s essential to establish these benchmarks in advance.

Transform 108

Transform CMO Food Succession Management 108

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories. Since then, the brand has grown into a tech giant, expanding its end-to-end SAAS offering over the past fifteen years. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Are you looking to boost sales, strengthen brand-customer relationships, or reach new demographics? Follow them.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Use Insider

JULY 28, 2023

Omnichannel marketing connects all channels to one platform which allows your customers to have one experience with your brand no matter what channel they use. The goal of this strategy is to get as many eyes on your brand as possible by reaching out to as many people on as many channels as possible.

Retail 98

Retail Shoppers Manufacturing Transform 98

Hubspot Marketing

JUNE 13, 2024

Typically, a letter of recommendation is written by someone who is an authority figure to you, such as a past employer or manager. If the writer is a previous manager you’ll want to list their position, how long they’ve been at the company and their education. Do I write my own letter of recommendation?

Management 120

Management Education Promotion Succession Management 120

Rock Content

APRIL 13, 2023

The head of marketing is usually also the person who decides what a company’s brand image, underlying message, and public image should be. They oversee every process that takes place within the marketing department to ensure the company’s brand voice remains consistent across all marketing and social media channels.

Key Performance Indicator 85

Key Performance Indicator Marketers Marketing Communications 85

Adobe Experience Cloud Blog

APRIL 22, 2009

As I wrote in one of my most popular posts, Why Branding Matters in B2B Marketing , B2B buyers use heuristics in their decision making. Managing Risk. Enquiro presents four strategies for managing risk: Approved vendor list. This couldn't be further from the truth. We're more comfortable with companies we know. Goodbye Funnel.

Thought Leadership 70

Thought Leadership Fashion Succession Management Branding 70