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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

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When is the Best Time to Post on TikTok in 2024?

Buffer Marketing

  If you’re sharing videos that aren’t getting any views, you’re missing out on building stronger connections with your customers and increasing brand awareness. Here, you’ll find an overview of TikTok’s tools for brands and creators.

Analytics 114
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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew.

Customer 134
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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. They provide a source of truth.

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Best HR Software

Neil Patel

Human resources can be a tough department to manage. HR managers and other admins can complete tasks and view important information in real-time from anywhere. HCM stands for “human capital management.”. Talent management is a large component of HCM software. HRMS stands for “human resource management system.”.

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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Siloed CMOs.

CMO 124
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.

eBook 145