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When is the Best Time to Post on TikTok in 2024?

Buffer Marketing

  If you’re sharing videos that aren’t getting any views, you’re missing out on building stronger connections with your customers and increasing brand awareness. Here, you’ll find an overview of TikTok’s tools for brands and creators.

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. They provide a source of truth.

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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Siloed CMOs.

CMO 109
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.

eBook 145
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Best HR Software

Neil Patel

Human resources can be a tough department to manage. HR managers and other admins can complete tasks and view important information in real-time from anywhere. HCM stands for “human capital management.”. Talent management is a large component of HCM software. HRMS stands for “human resource management system.”.

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

Gen Z 106
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They’re the bread and butter of effective PPC management. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. But get it right, and you’ll ride the seasonal waves to PPC success. To make management a breeze and performance tracking crystal clear.