Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). D2C doesn’t have any of that help.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 125

Manufacturing Advertisers Advertising User-Generated 125

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 87

Gen Z Branding Retail Education 87

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. Dig deeper: 2025 is the year for B2B brands to embrace CTV Retail media spending expected to increase A separate study from TransUnion, also in collaboration with The Path Purchase Institute, found 70% of companies plan to increase retail media budgets in 2025.

Retail 115

Retail Manufacturing Marketers Marketing 115

SMA Marketing

NOVEMBER 21, 2024

Manufacturers operate under distinctly different dynamics than consumer-facing industries. As a loyal partner of other brands, your marketing uniquely focuses on B2B strategies.

Manufacturing 52

Manufacturing Marketing Strategy Marketers Marketing 52

Welcome Software

OCTOBER 2, 2024

Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hubspot Marketing

JANUARY 31, 2025

The historic British car manufacturer has gone for a new look. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. What has Jaguar done?

Gen Z 113

Gen Z Manufacturing Millennials Fashion 113

Martech

AUGUST 16, 2024

Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. What brands should do is make things consumers want. This is not an outlier study. “ Why?

Manufacturing 129

Manufacturing CMO User-Generated Product 129

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 110

Law Transform Retail Manufacturing 110

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Many manufacturers focus solely on content creation without considering where and how their audience consumes information.

Thought Leadership 80

Thought Leadership Manufacturing Customer Journey Promotion 80

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 73

Transform Manufacturing Key Performance Indicator Marketing 73

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Dig deeper: 5 factors of direct-to-consumer brand success What’s next?

Transform 117

Transform Retail Manufacturing eCommerce 117

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. They expect two-way dialogue and genuine engagement.

Gen Z 105

Gen Z Transform Health Entertainment 105

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. position to the 2.5

Key Performance Indicator 120

Key Performance Indicator Transform Analytics Manufacturing 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers 115

Advertisers Advertising Non-Profit Real Estate 115

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. Thats why we love to hear or read about the hard work that powers our favorite brands. This is input bias at play. Studies on factory tours prove this.

Manufacturing 106

Manufacturing Energy CRM Marketing 106

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. This style of pricing could be a win-win for the brand and customers.

Fashion 142

Fashion Price Branding Manufacturing 142

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Or entry-level employees in the manufacturing industry?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 113

Transform B2C Manufacturing Finance 113

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 135

Food Branding Energy Manufacturing 135

SMEI

APRIL 23, 2024

And it’s not just manufacturers who need to be competitive – their sales teams need to be just as sharp. Training, knowledge, and spirit of service determine whether the customer buys from Company A or Company B. The spirit of competition is what drives businesses to innovate and improve.

Manufacturing 286

Manufacturing Product Communications Customer 286

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. The result was devastating.

Transform 125

Transform Manufacturing Copywriting Law 125

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Manufacturing. Without further adieu, let's dive in. Website Performance Continues to See Seasonality.

Branding 135

Branding Manufacturing Health Retail 135

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Jeff Bullas

FEBRUARY 6, 2023

Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon. Private Label : This involves creating a brand and manufacturing products to sell on Amazon. Wholesale : This involves purchasing products from wholesalers or manufacturers and selling them on Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. While brand building is important, startups need customers — now. These days, your buyers probably never open your email: 79% of consumers delete branded emails at least half of the time. Great question!

Direct Mail 128

Direct Mail Marketers Marketing Email Marketing 128

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Brands like Amazon and Netflix have thrived by using data to personalize customer experiences at scale.

Management 110

Management Manufacturing Customer loyalty Analytics 110

Businesses Grow

SEPTEMBER 23, 2024

They are savvy entrepreneurs who are building their own mega-brands. So, with very little actual effort, Ed made his hot sauce dreams come true just by lending his charming face to the new brand. And here’s the lesson for the mega-brands. They can out-market you, but you can out-manufacture them.

Manufacturing 70

Manufacturing Influencer Marketing Energy Marketing 70

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. This means considering macro trends like sustainability and ethical manufacturing.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 135

Real Estate Branding Fashion Food 135