Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Hubspot Marketing

OCTOBER 29, 2024

Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 122

eCommerce B2C Manufacturing Retail 122

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). D2C doesn’t have any of that help.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. Dig deeper: 2025 is the year for B2B brands to embrace CTV Retail media spending expected to increase A separate study from TransUnion, also in collaboration with The Path Purchase Institute, found 70% of companies plan to increase retail media budgets in 2025.

Retail 118

Retail Manufacturing Marketing Marketers 118

SMA Marketing

NOVEMBER 21, 2024

Manufacturers operate under distinctly different dynamics than consumer-facing industries. As a loyal partner of other brands, your marketing uniquely focuses on B2B strategies.

Manufacturing 52

Manufacturing Marketing Strategy Marketing Marketers 52

Welcome Software

OCTOBER 2, 2024

Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

AUGUST 16, 2024

Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. What brands should do is make things consumers want. This is not an outlier study. “ Why?

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 113

Law Transform Retail Manufacturing 113

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 104

Influencer Marketing Branding B2C Marketing 104

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Dig deeper: 5 factors of direct-to-consumer brand success What’s next?

Transform 121

Transform Retail Manufacturing eCommerce 121

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. They expect two-way dialogue and genuine engagement.

Gen Z 107

Gen Z Transform Health Entertainment 107

Hubspot Marketing

JANUARY 31, 2025

The historic British car manufacturer has gone for a new look. Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. What has Jaguar done?

Gen Z 100

Gen Z Manufacturing Millennials Fashion 100

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. position to the 2.5

Key Performance Indicator 123

Key Performance Indicator Transform Analytics Manufacturing 123

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Many manufacturers focus solely on content creation without considering where and how their audience consumes information.

Thought Leadership 88

Thought Leadership Manufacturing Customer Journey Promotion 88

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 76

Transform Manufacturing Key Performance Indicator Marketing 76

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Martech

APRIL 14, 2025

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Innovative appliance manufacturers have great potential to improve customer experience (CX) and business outcomes with connected and smart appliances. Brands are looking at smart technology through a broad lens.

Energy 76

Energy Manufacturing Marketing Marketers 76

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers 119

Advertisers Advertising Non-Profit Real Estate 119

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 116

Transform B2C Manufacturing Finance 116

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Or entry-level employees in the manufacturing industry?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. This style of pricing could be a win-win for the brand and customers.

Fashion 141

Fashion Price Branding Manufacturing 141

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. The app automatically identifies your brand name, logo, and colors. Review them and click the Create Brand button.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. Thats why we love to hear or read about the hard work that powers our favorite brands. This is input bias at play. Studies on factory tours prove this.

Manufacturing 102

Manufacturing Energy CRM Marketing 102

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. The result was devastating.

Transform 128

Transform Manufacturing Copywriting Law 128

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 129

Food Branding Energy Manufacturing 129

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Manufacturing. Without further adieu, let's dive in. Website Performance Continues to See Seasonality.

Branding 135

Branding Manufacturing Health Retail 135

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Jeff Bullas

FEBRUARY 6, 2023

Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon. Private Label : This involves creating a brand and manufacturing products to sell on Amazon. Wholesale : This involves purchasing products from wholesalers or manufacturers and selling them on Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Brands like Amazon and Netflix have thrived by using data to personalize customer experiences at scale.

Management 113

Management Manufacturing Customer loyalty Analytics 113

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In authentic influencer marketing, brands work with influencers whose values and mission align with their own. Influencer authenticity makes your brand look more believable to consumers simply by association.

Influencer Marketing 106

Influencer Marketing Marketing Marketers User-Generated 106

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. This means considering macro trends like sustainability and ethical manufacturing.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? For multi-brand organizations , this visibility gap between corporate marketing and brand-level sales isn't just frustrating it's a strategic liability costing you revenue and growth opportunities. Did they purchase?

Transform 52

Transform Management Branding CRM 52