Remove Branding Remove Manufacturing Remove Market Segmentation
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market.

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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing 141
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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels.

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Why Personas Fail

Marketing Insider Group

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. When they are kept in the dark.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The first page of each contains: Relevant quote by a recognized online marketing expert.

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How to Create an Engaging Value Proposition

Neil Patel

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience.

Food 142