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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 123
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). D2C doesn’t have any of that help.

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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 141
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How to quickly resolve conflict in your buying channels

Welcome Software

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. They expect two-way dialogue and genuine engagement.

Gen Z 108
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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?