Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). D2C doesn’t have any of that help.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Martech

AUGUST 16, 2024

Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. Dig deeper: 2025 is the year for B2B brands to embrace CTV Retail media spending expected to increase A separate study from TransUnion, also in collaboration with The Path Purchase Institute, found 70% of companies plan to increase retail media budgets in 2025.

Retail 119

Retail Manufacturing Marketing Marketers 119

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 105

Influencer Marketing Branding B2C Marketing 105

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Impact over features They’re less interested in what a product does and more focused on its impact. They expect two-way dialogue and genuine engagement.

Gen Z 108

Gen Z Transform Health Entertainment 108

Welcome Software

OCTOBER 2, 2024

Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 114

Law Transform Retail Manufacturing 114

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Dig deeper: 5 factors of direct-to-consumer brand success What’s next?

Transform 122

Transform Retail Manufacturing eCommerce 122

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. position to the 2.5

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Manufacturing 124

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. Many manufacturers focus solely on content creation without considering where and how their audience consumes information.

Thought Leadership 88

Thought Leadership Manufacturing Customer Journey Promotion 88

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 117

Transform B2C Manufacturing Finance 117

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Transform 78

Transform Manufacturing Key Performance Indicator Marketing 78

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. AI could then email back and forth to refine the requirements and continually update marketing materials and product designs based on buyer feedback, Suleyman writes.

Manufacturing 103

Manufacturing Energy CRM Marketing 103

Martech

APRIL 14, 2025

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Innovative appliance manufacturers have great potential to improve customer experience (CX) and business outcomes with connected and smart appliances. Brands are looking at smart technology through a broad lens.

Energy 78

Energy Manufacturing Marketing Marketers 78

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  I also pay monthly to protect my brand using RedPoints.

Product 125

Product Pharmaceutical Manufacturing Shipping 125

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 109

Gen Z Influencer Marketing Manufacturing User-Generated 109

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. For example, you could create a custom GPT to edit written content to reflect your brand voice. Like this: As a Google app, Gemini is integrated with many Google products. Use a friendly, upbeat tone of voice.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Or entry-level employees in the manufacturing industry?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 124

Product Manufacturing Price Marketing 124

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. The result was devastating. It would show the company understands the problem women are facing.

Transform 129

Transform Manufacturing Copywriting Law 129

Hubspot Marketing

AUGUST 20, 2024

In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well?

User-Generated 129

User-Generated Food Transform Marketing 129

Neil Patel

AUGUST 6, 2021

Features (along with price and design) are one of the main factors people consider when comparing products. Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Here’s how to get your product features right. Include Social Proof.

Product 142

Product Real Estate User-Generated Manufacturing 142

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. In PWC’s report, 39% of Gen Z respondents said they were more likely to buy higher-quality products that last longer.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. This is where the power of creating technical content that converts comes into play.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. This style of pricing could be a win-win for the brand and customers.

Fashion 141

Fashion Price Branding Manufacturing 141

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 130

Food Branding Energy Manufacturing 130

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. Demos of tips and tricks to using your product like the Lego example below. In this article, we’ll walk you through setting up your remote video production, step-by-step.

Product 133

Product Logistics Manufacturing Fashion 133

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. This streamlining allows team members to focus on tasks best suited to their strengths, boosting both productivity and quality.

Management 114

Management Manufacturing Customer loyalty Analytics 114