Martech

NOVEMBER 21, 2024

Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 112

Law Transform Retail Manufacturing 112

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Dig deeper: 5 factors of direct-to-consumer brand success What’s next?

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Industry onboarding accelerators. Oracle Analytics Cloud integration.

Transform 115

Transform B2C Manufacturing Finance 115

Martech

JULY 22, 2024

Did all the phrases that moved up include branded terms? 1 for branded terms! Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. position to the 2.5

Key Performance Indicator 122

Key Performance Indicator Transform Analytics Manufacturing 122

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements. How does ChatGPT work?

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

Transform 75

Transform Manufacturing Key Performance Indicator Marketing 75

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Martech

JUNE 28, 2024

Dig deeper: The truth behind martech stack composability Mars’ focus was initially on building a new ecommerce platform for its iconic M&M brand. But in addition to commerce, we focus on having very strong content and creating a sense of community around the brand.” Marketing also adopted agile practices.

Transform 103

Transform eCommerce Retail Manufacturing 103

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. The result was devastating. Mapping out all available solutions.

Transform 127

Transform Manufacturing Copywriting Law 127

Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Transforming manufacturing operations through digital transformation. Simply having a profile on the site, however, isn’t enough.

Transform 206

Transform Thought Leadership Manufacturing Communications 206

Businesses Grow

MARCH 3, 2025

His thesis is that AI is not only capable of manufacturing and innovation but also driving consumption and economic growth. In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed.

Transform 82

Transform Entertainment Health Manufacturing 82

Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

Transform 94

Transform Manufacturing Place CRM 94

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? For multi-brand organizations , this visibility gap between corporate marketing and brand-level sales isn't just frustrating it's a strategic liability costing you revenue and growth opportunities. Did they purchase?

Transform 52

Transform Management Branding CRM 52

Businesses Grow

AUGUST 9, 2023

As my personal brand rose, opportunities poured in. You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. The complacent strategist I had become lazy. It seemed like I didn’t need to worry about marketing. I recognize the irony.

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Hubspot Marketing

AUGUST 20, 2024

In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Transform long-form content into short-form educational social media posts. One of my favorite self-selection tools I’ve ever encountered is the makeup brand Il Makiage’s Power Match quiz.

User-Generated 129

User-Generated Food Transform Marketing 129

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Welcome Software

JULY 11, 2024

But there's a hidden factor transforming supply chains from the inside out: content. For Hunter Engineering, a leading manufacturer of automobile service equipment, this intersection was the key to unlocking an 88% surge in leads, 72% boost in traffic, and a 20% rise in monthly orders. The results are staggering.

Transform 45

Transform Logistics Automobile Manufacturing 45

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Brands and celebrities are changing how they respond. What the future holds for brands. The conversation sentiment in March hit a high of 50% positive. Happy Hour.

Branding 138

Branding Transform Gen Z Entertainment 138

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 121

Branding Transform Manufacturing PR 121

Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. This concept became integral to their brand and featured in the brand logo.

Branding 111

Branding Automobile Transform Manufacturing 111

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 109

Transform Manufacturing Marketing Marketers 109

Search Engine Land

MAY 22, 2024

There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals. But as a brand, can you systematically build and maintain authentic, legitimate and meaningful author-level E-E-A-T at scale? But most brands stumble on execution. My money’s on “no.”

Manufacturing 83

Manufacturing Transform SEO PR 83

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertisers 145

Marketing Insider Group

SEPTEMBER 17, 2024

Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day. We Now Have 3-D Printers and Distributed Manufacturing. The smart ones are doing this today.

Customer 78

Customer Transform Entertainment Real Estate 78

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 132

Transform Pharmaceutical Manufacturing Health 132

Marketing Insider Group

NOVEMBER 20, 2019

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Activating your employees to tell your brand story. Transform Your Hiring Culture. Transform Your Workplace Culture. Transform Your Content Culture. Here’s how.

Transform 111

Transform Fashion Manufacturing Millennials 111

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. Lots of Successful Brands Have Strong Opinions. Here are two brand storytelling examples to illustrate the power of opinion. not ads), what is a lead? (not

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Marketing Insider Group

APRIL 25, 2013

The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. In a world of accelerated change, Jonathan highlighted the trends that are causing marketers to rethink the future and make fundamental transformations to their business.

CMO 108

CMO Transform Manufacturing Marketing 108

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 135

Real Estate Branding Fashion Food 135

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

DECEMBER 22, 2023

This guide will explore 11 examples of real brands using AI in 2023 and beyond. Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand.

Branding 129

Branding Transform User-Generated SEO 129

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. It also goes a long way toward growing your brand. It can transform your data into hundreds or even thousands of original descriptions that match your brand’s voice.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Martech

MAY 4, 2023

How can marketing leaders respond as both intense customer competition among brands and internal pressures pile up? Take the following B2B manufacturing example. Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement.

Manufacturing 22

Manufacturing Transform Customer Acquisition Customer Journey 22