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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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How to make the most of your market research data

Martech

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

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Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 130
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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 104
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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.