Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Find key differentiators?

Price 86

Price Customer loyalty Food Market Research 86

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 105

Branding Transform Communications Copywriting 105

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. It clearly shows that even a wildly-experienced creative agency admits that its services, or any creative agency’s services, fall under the umbrella of marketing and advertising.

Market Research 136

Market Research Marketing Marketers Analytics 136

Rock Content

OCTOBER 9, 2023

When done correctly, amazing marketing leaves consumers feeling heard, understood, and curious enough about a brand to take those crucial next steps, such as making a purchase. They’re the results of thorough market research and a deep understanding of target audiences. What Are Market Research Surveys?

Market Research 52

Market Research Marketing Marketers Law 52

Hubspot Marketing

APRIL 29, 2025

Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. Prepared marketing teams will benefit the most from AI agents.

Price 111

Price CMO Marketing Marketers 111

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 145

Food Branding Place Product 145

Calvyn Lee Blog

DECEMBER 10, 2023

Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply. What Are the 4 Ps of Marketing? This captures local leads seamlessly exposed to the brand across contexts.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Make your market research count. Determine if you need multiple brand accounts.

Shipping 139

Shipping Marketers Marketing Transform 139

Lusha

DECEMBER 9, 2024

It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. Behavior : Purchasing habits, brand loyalty, product usage, etc. This requires a mix of market research and data analysis. million per month.

Price 52

Price CRM Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Consumers today are upending the market. And who’s on the ground, interacting with customers? Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Martech

FEBRUARY 21, 2023

These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I B2B brands can also gain important intelligence from top-funnel marketing campaigns around brand awareness.

Thought Leadership 118

Thought Leadership Marketing Marketers Communications 118

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 123

Price Market Segmentation SEO Market Research 123

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 138

Customer Transform Communications Promotion 138

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

MAY 18, 2023

Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. Semrush offers a free trial that includes market research tools.

Market Research 98

Market Research Price Marketing Strategy Customer 98

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Branding awareness.

Law 143

Law Customer loyalty Price Food 143

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 120

Transform Content Marketing Marketing Marketers 120

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. But nobody anticipated the unexpected – a power outage plunged the New Orleans Superdome into darkness. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Neil Patel

AUGUST 23, 2021

Founder of five multi-million dollar companies, his latest venture is Convince and Convert, a highly sought-after digital marketing firm. What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton. Niche: Market research.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Are you new to the real estate game or not quite sure what to tackle next?

Real Estate 98

Real Estate PR Marketing Marketers 98

Businesses Grow

FEBRUARY 6, 2023

Give the team branded apparel and offer discounts to participants. This is something I could build on with some market research. Keyword research There are many excellent tools available for keyword research. Participate in local bike races and events. Sponsor a local cycling team or a local cycling event.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Rock Content

OCTOBER 6, 2020

A company’s brand identity is more than just its name and logo. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. Does the tone, voice, and words you use for your brand match your messaging and what you deliver to your customers?

Energy 85

Energy Food Market Research Market Segmentation 85

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

JUNE 27, 2022

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 132

Marketing Marketers Entertainment Management 132

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Hubspot Marketing

JUNE 2, 2020

The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business. Be sure to interview people who have not purchased your product and don't know much about your brand, too. how do I actually make one?".

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Fostering relationships with your customers and increasing brand loyalty. Advertising your products or services.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Rock Content

SEPTEMBER 20, 2023

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106