Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Consistency. AI copy generation/writing. AI sales support.

Copywriting 131

Copywriting Transform User-Generated PR 131

Martech

MARCH 27, 2023

Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

SmartBrief - Marketing

JULY 30, 2024

So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Here are six ways agency and brands can extract value from Reddit marketing. Competitive analysis also is a way to carve out your own market niche/positioning.

PR 105

PR Marketing Marketers Industry Insights 105

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics 103

Analytics Price PR CRM 103

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Sprout Social

JULY 1, 2021

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” A key part of conducting B2B market research for your company includes creating buyer personas. Create buyer personas.

SEO 133

SEO B2C PR Whitepaper 133

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 90

Branding Non-Profit Real Estate Transform 90

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Marketing Strategy 118

Marketing Strategy Manufacturing PR Marketing 118

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. For this reason, companies need event marketers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase.

Management 112

Management PR Key Performance Indicator Analytics 112

Sprout Social

NOVEMBER 14, 2022

Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business. By tapping into social listening, you can build a deeper understanding of your audience and gather honest feedback about your brand/products.

Marketing Strategy 117

Marketing Strategy Thought Leadership Transform PR 117

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Influencer Marketing 139

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Connect the Two.

Product Marketing 133

Product Marketing Product PR Price 133

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners.

SEO 94

SEO PR Key Performance Indicator Communications 94

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Are you new to the real estate game or not quite sure what to tackle next?

Real Estate 98

Real Estate PR Marketing Marketers 98

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. Build brand awareness.

Finance 145

Finance Food PR Management 145

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 114

Influencer Marketing User-Generated Key Performance Indicator Analytics 114

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Marketing Marketers Social Media Marketing 107

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 127

Analytics Transform Key Performance Indicator CRM 127

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Innovation is critical to creating stand-out brands and marketing collateral that truly moves the needle.

CMO 131

CMO Non-Profit Transform Advertising 131

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Worksheet. Type: Course.

Social Media Marketing 129

Social Media Marketing Price Marketing Marketers 129

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer Marketing 106

Influencer Marketing Price User-Generated PR 106

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. It could point to a mounting PR crisis. Current industry trends.

PR 70

PR Price SEO Analytics 70

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Create Interactive Content to Improve Music Marketing. The types of brands you pitch to will likely vary depending on the type of music you make. Conclusion.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 116

CRM Digital Marketing Management User-Generated 116

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 99

Automobile Marketing Marketers Social Media Marketing 99

Content Marketing Institute

APRIL 10, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Click To Tweet.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Content Marketing Institute

APRIL 25, 2018

Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. Use @WordPress plugin Better Click to Tweet to make it easy to share #research stats via @brandlovellc. Click To Tweet.

PR 104

PR B2C Promotion Health 104

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Research requires resources. CMWorld Click To Tweet. Host 10 high-value customers.

Whitepaper 109

Whitepaper Content Marketing Direct Mail User-Generated 109

Orbit Media Studios

MAY 24, 2023

Measurement and Reporting: The marketing company must provide robust reporting and analytics tools to track campaign performance and tie it back to Taylor’s specific KPIs. Public Relations: Hiring a PR agency can help the organization gain media coverage and manage communications with various stakeholders.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Nail Your Brand Positioning Brand positioning is a crucial element that needs to be part of any B2C marketing strategy. What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52