Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Sprout Social

FEBRUARY 22, 2021

Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. And half of B2B decision makers use networks like LinkedIn to research information and consume information. Do you tag other B2B brands in your social copy?

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. That’s all. Read more here. Why we care.

Whitepaper 108

Whitepaper Transform CMO Market Segmentation 108

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. When a marketer’s email is shared, the brand can reach a staggering number of people.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. Publishing whitepapers/ebooks? Quality: Is their content accurate, well-researched and polished?

Whitepaper 136

Whitepaper CRM Marketing Marketers 136

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. This way, you can build trust and create a community that sees value in your brand. The average B2B decision maker consumes 11.4

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Make sure that data follows over. But don’t overcomplicate things.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. A particular B2B brand may not be right for every business.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Content Marketing Institute

OCTOBER 4, 2018

Let’s look at a couple brands using data in effective ways that Morgan shares then delve into how you can use data to create better content for your brand. HANDPICKED RELATED CONTENT: Thinking of Creating Original Research? 10 (Mostly) Quick Wins to Steal for Your Original Research Project. Brands doing data right.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Sprout Social

JULY 1, 2021

A key part of conducting B2B market research for your company includes creating buyer personas. Keyword research is not limited to search engines. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment. Create buyer personas. Promote the content.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell? Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Martech

MARCH 18, 2024

Usually, they are built from various inputs from SMEs, executives and market research to showcase your knowledge and appease search engine algorithms. Use competitor content against them Strategic insight and market intel can be researched based on what your competitors are saying and what they aren’t.

Whitepaper 124

Whitepaper User-Generated Traditional Marketing Market Research 124

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience.

CRM 52

CRM Whitepaper eBook User-Generated 52

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. Set the stage – what we’ve learned.

Whitepaper 111

Whitepaper B2C Communications Marketing 111

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Marketing Insider Group

FEBRUARY 2, 2021

You can start by setting strong marketing goals that are specific, measurable, attainable, relevant, and timely (SMART). Build brand recognition? Another factor to help you decide where to spend your marketing budget and resources is your target audience. White papers. Research articles. Brand awareness.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand. What do you want to accomplish with your marketing efforts?

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Types of content to consider developing around original research findings include: Blog posts. E-books/white papers.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Hubspot Marketing

APRIL 21, 2022

In this post, we’ll go over what a content map is and how you can start content mapping for your brand. For example, if your business is building a brand new website, you’ll have to begin creating a content map based on why the customer is going to your page. Whitepapers. Let’s get started.

Price 145

Price CRM eBook Marketing 145

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Tech Savvy-Ness.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Rock Content

AUGUST 25, 2023

Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. With B2B, your brand voice must take a serious turn , reflecting how you would speak with a committee of stakeholders in a professional setting.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Scoop.it!

JUNE 2, 2022

Your copies should be persuasive enough for the readers to do something — something that you, as the brand, will benefit from — whether it be more product sales or more product shares. Part of your duty as a copywriter will be dedicated to creating long-form content about your brand, products, and services. Customer Research Skill.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. Downloads of a whitepaper or app. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? Knowing Which Social Media Platform to Use.

Transform 111

Transform Entertainment Whitepaper Communications 111

Search Engine Land

NOVEMBER 1, 2022

Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience. Content marketing vs. traditional marketing. Content marketing. Why use content marketing?

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Pam Didner

MARCH 17, 2021

I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. Creative and style playbook based on marketing campaign themes. Branding guide for master and product brands/logos.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. These goals are the objectives that a business or brand defines as most important. Brand awareness also intertwines with trust building, increasing brand recognition.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94