Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 131

Transform Advertising Advertisers Branding 131

Aspiration Marketing

JULY 9, 2024

This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward. But with so much content, how can your podcast stand out?

B2C 235

B2C Branding Content Marketing Marketing 235

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 289

New Technology CMO B2C Marketers 289

Aspiration Marketing

JUNE 5, 2024

But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. Suddenly, that brand jumps to the top of your consideration list. This is the power of brand awareness. That recognition triggers a sense of trust and familiarity.

Branding 187

Branding Thought Leadership Management Inbound Marketing 187

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. Preferring calls. Processing.

Customer 124

Customer Branding Communications Marketing 124

Aspiration Marketing

MARCH 7, 2024

Consider this: your friend recommends a cool coffee shop in the area or a shoe brand for your newfound running hobby. That’s where referral marketing comes into play. Because this recommendation isn’t coming from an ad or the business itself, you deem it to be more authentic, and you’re more likely to follow it.

Marketers 290

Marketers Marketing Branding Customer 290

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Estimate your NPS score.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 217

Social Media Marketing Marketers Marketing Marketing Strategy 217

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 138

Customer Branding Customer loyalty Transform 138

Aspiration Marketing

NOVEMBER 7, 2024

One powerful tool that has stood the test of time is email marketing. Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty.

Email Marketing 218

Email Marketing Marketers Marketing Branding 218

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding 128

Branding SEO User-Generated Price 128

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 245

Transform Marketers Marketing Energy 245

Martech

OCTOBER 29, 2024

This last part is making it hard for brands to be heard during the critical holiday shopping season. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Politics drive up CPMs. over last year. Processing.

Branding 126

Branding Advertising Advertisers Price 126

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Whitepaper 286

Whitepaper Transform Thought Leadership Energy 286

Aspiration Marketing

AUGUST 13, 2024

The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 211

Transform Marketers Marketing Branding 211

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Brand safety and suitability are just as important, especially on social media. The impact of brand safety on ROAS is profound. For instance, when iOS 14.5

Advertising 131

Advertising Advertisers Branding User-Generated 131

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 124

Branding Transform User-Generated Manufacturing 124

Hubspot Marketing

DECEMBER 12, 2024

I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. The most successful marketers dont try to be the hero of their stories.

Branding 95

Branding Transform Customer Product 95

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care?

Transform 295

Transform Marketing Strategy User-Generated Marketers 295

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. .” Why we care.

Gen Z 126

Gen Z Branding Millennials Retail 126

Aspiration Marketing

AUGUST 22, 2024

To tap into this vast pool of opportunity, brands need to embrace multilingual marketing. The internet has opened doors to a global marketplace, teeming with potential customers who speak a multitude of languages.

Marketers 236

Marketers Marketing Branding Customer 236

Aspiration Marketing

OCTOBER 10, 2023

Engaging video content is crucial in most social media marketing campaigns today. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.

Content Marketing 240

Content Marketing B2C Social Media Marketing Marketers 240

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. For many brands, this “black box” approach feels restrictive.

Branding 130

Branding Advertisers Advertising Retail 130

Aspiration Marketing

DECEMBER 18, 2023

In an increasingly competitive digital landscape, brands strive for consumer attention across ever-expanding channels. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketers 237

Marketers Marketing Analytics Branding 237

Aspiration Marketing

MARCH 25, 2024

Effective communication is paramount for marketing managers to succeed in today's competitive business landscape. Whether it's conveying brand messages to target audiences, collaborating with internal teams, or fostering relationships with external stakeholders, communication skills are essential for driving marketing initiatives forward.

Communications 206

Communications Management Marketers Marketing 206

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. My top tip is to show, not just tell.

Communications 95

Communications Branding Shoppers Fashion 95

Jeff Bullas

MARCH 1, 2023

With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. You can create your own hashtags for specific campaigns or product launches, or you can just create a general hashtag that is related to your brand or business. How can I create a catchy hashtag?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

The CMO Survey

NOVEMBER 12, 2024

Marketing leaders’ optimism about the U.S. But despite macroeconomic and political concerns, marketing spending at U.S This edition, which was conducted September 4-25, sampled 260 marketing leaders at for-profit U.S. Digital marketing spending continues its upward trajectory, rising from 8.9% companies grew by 5.8%

CMO 173

CMO Finance B2C Marketers 173

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137