Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Brand safety and suitability are just as important, especially on social media. The impact of brand safety on ROAS is profound. For instance, when iOS 14.5

Advertising 131

Advertising Advertisers Branding User-Generated 131

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding 124

Branding Transform User-Generated Manufacturing 124

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Product or brand comparison keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Also make sure you place an item number or tag that could make their purchase easier.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B.

eCommerce 128

eCommerce Branding CRM Retail 128

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. For many brands, this “black box” approach feels restrictive.

Branding 130

Branding Advertising Advertisers Retail 130

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 117

Branding User-Generated PR Law 117

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 129

Branding B2C Management Product 129

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches? Need convincing?

Branding 123

Branding PR User-Generated Health 123

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Jeff Bullas

MARCH 1, 2023

Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. Pros What’s not to love about a comprehensive service like Keyhole?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. My top tip is to show, not just tell.

Communications 95

Communications Branding Shoppers Fashion 95

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 125

Manufacturing Whitepaper Marketing Marketers 125

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Your marketing goals and Google’s profit model are not aligned.

SEO 107

SEO Branding User-Generated PR 107

Jeff Bullas

NOVEMBER 13, 2022

In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 122

Content Marketing Marketing Marketers Place 122

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. But the words in your emails reflect your brand’s identity.

Email Marketing 136

Email Marketing Food Marketing Marketers 136

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. Nowadays, brands, especially entertainers, are leveraging social media more.

Entertainment 348

Entertainment Communications Health Product 348

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 89

Promotion Branding Thought Leadership Marketing 89

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing 133

Marketing Marketers Analytics Place 133

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. Because planes with bullet holes in those places never made it back. 1 for branded terms!

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 116

Direct Mail Marketing Marketers Email Marketing 116

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Content Marketing 126

Content Marketing Transform User-Generated Marketing 126

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 122

Market Research B2C Marketing Marketers 122

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Since I last saw him, Ali’s had stints as the brand creative director for Potbelly’s and now Hootsuite. I talked to Hassan S.

Marketing 110

Marketing Marketers Traditional Marketing Advertising 110

Search Engine Land

AUGUST 14, 2024

Aligning marketing and sales efforts. Marketing strategy. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. And while I can appreciate it as a marketer, your target audience might not understand what you are offering.

Advertising 116

Advertising Advertisers Branding CRM 116