Aspiration Marketing

SEPTEMBER 25, 2024

When it comes to modern hiring, standing out isn't just about offering competitive salaries and benefits – it's about building a compelling employer brand. A staggering 72% of job seekers say a positive employer brand would make them more likely to apply to a company. But what exactly does employer branding mean?

Branding 236

Branding 236

Aspiration Marketing

DECEMBER 13, 2022

But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fail to extend your brand in the marketplace.

Inbound Marketing 227

Inbound Marketing Branding Marketing Marketers 227

Aspiration Marketing

SEPTEMBER 13, 2023

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.

Branding 238

Branding Marketers Marketing Marketing Strategy 238

Aspiration Marketing

AUGUST 21, 2024

It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours? How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random.

Branding 235

Branding Communications 235

Aspiration Marketing

FEBRUARY 5, 2024

Seasonal branding is an integral part of any marketing strategy. Every business owner knows that effective marketing techniques form the foundation of success. However, some forget that effective marketing relies on innovative and unique branding. Here's why you need to capitalize on this trend all year round.

Branding 233

Branding Marketing Strategy Marketers Marketing 233

Kuno Creative

NOVEMBER 15, 2024

But when slumps last longer than projected, big marketing swings fall short of their intended targets and you’re being outpaced by the competition, there’s no more denying it: it’s time to refresh your approach. Fortunately, this is where an inbound marketing company can help your brand shine.

Inbound Marketing 52

Inbound Marketing Transform Branding Marketing 52

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 111

Transform Advertising Advertisers Branding 111

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 113

Branding Key Performance Indicator Marketing Marketers 113

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 74

Marketing Strategy Content Marketing Branding Marketing 74

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 102

Promotion Branding Health Communications 102

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing 87

Influencer Marketing Branding Affiliate Marketing Fashion 87

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 133

Branding Fashion Gen Z B2C 133

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. Preferring calls. Processing.

Customer 97

Customer Branding Communications Marketers 97

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 103

Branding Transform Marketing Marketers 103

Content Marketing Institute

AUGUST 23, 2024

Solo Brands is at it again. Is there something marketers can learn from the new initiative? Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Yes, to both.

Branding 102

Branding Marketing Marketers 102

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 137

Branding Transform Marketing Marketers 137

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 117

Influencer Marketing Branding Gen Z Marketing 117

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing.

Branding 125

Branding Customer Acquisition Thought Leadership Fashion 125

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? The answer is multi-faceted and complex.

Branding 89

Branding Customer loyalty Marketing Marketers 89

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Estimate your NPS score.

Branding 118

Branding Customer loyalty CMO Market Segmentation 118

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Marketers should “reach ALL diverse consumers” Overall, there is a lack of understanding about the Asian American consumer segment. hours per week online.

Branding 105

Branding Food PR Fashion 105

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 116

Branding Finance Marketing Marketers 116

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 128

Influencer Marketing Branding B2C Marketing 128

Practical eCommerce - Marketing

OCTOBER 4, 2024

The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce. Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.

Branding 82

Branding Customer Acquisition eCommerce Customer 82

Traackr

NOVEMBER 11, 2024

Dive into the world of mature skincare brands thriving in influencer marketing. Find out who tops the list in 2024.

Influencer Marketing 52

Influencer Marketing Branding Marketing Marketers 52

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 115

Branding CMO Copywriting Marketing 115

Martech

JULY 12, 2024

Brand trust is on the decline. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family? Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Branding 110

Branding Marketing Marketers Product 110

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Businesses Grow

DECEMBER 19, 2022

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference. That product that has my top of mind brand preference. They have a top of mind awareness.

Branding 135

Branding Education Digital Marketing Product 135

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. We can’t wait to see what incredible insights we can garner next time.

Advertising 52

Advertising Advertisers Branding Influencer Marketing 52