Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. You might make it humorous (if it suits your brand), intriguing or simply descriptive. Less is more, but not never Before you make any major changes, check your inbox reports.

Marketing Automation Platform 129

Marketing Automation Platform Place Branding Customer 129

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 104

eCommerce Shoppers Marketing Automation Platform Price 104

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 111

Whitepaper Thought Leadership B2C Energy 111

Martech

AUGUST 14, 2024

It’s good practice to develop a healthy metrics obsession,” said Kevin Vaudry, senior director, sales and marketing for marketing automation platform Campaigner. This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. The data you get is telling you something.”

Email Marketing 117

Email Marketing Marketers Marketing CMO 117

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 110

CRM Marketers Marketing Customer loyalty 110

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Quick Takeaways AI marketing automation streamlines repetitive tasks, freeing up time for more strategic activities.

CRM 123

CRM Transform Marketers Marketing 123

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. Thanks for your time, Ryan Wrapping up Email marketing is at a crossroads.

Email Marketing 126

Email Marketing Marketing Automation Platform Branding Customer 126

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. This can result in subscribers forgetting about the brand or losing interest over time. Keeping a consistent preferred email frequency helps keep your brand top of mind and ensures consistent engagement.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Theory #3 : people are switching to brand new challenger products in the category. My guess — and this is purely a guess — is that all three theories are at play in today’s market, but mostly in the order in which I’ve listed them.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting 121

Copywriting Transform PR User-Generated 121

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. In fact, 86% of consumers believe authenticity is important when choosing which brands to support. Building an always-on marketing machine. Making the case for marketing technology within your organization.

Branding 138

Branding Marketing Automation Platform Communications CRM 138

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 108

Management CMO Marketing Automation Platform Marketers 108

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Lets use a marketing automation platform as an example.

SEO 109

SEO Logistics User-Generated Finance 109

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Marketers 113

Marketers Marketing Marketing Automation Platform Price 113

The Marketing Operations Leader

JANUARY 2, 2025

Budget Management: Optimize marketing spend to maximize ROI. Build your personal brand as an industry expert. Example: Michelle, a marketing ops director, developed a multi-year strategic planning framework that streamlined campaign processes and aligned marketing efforts with company growth objectives.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

AUGUST 7, 2024

Think about the tools you use every day in marketing and sales — your CRM system, marketing automation platform or sales enablement tools. Can you train the tools to thoroughly understand your capabilities and solutions, audience, differentiation and market approach? Processing.

Transform 121

Transform Marketers Marketing Marketing Automation Platform 121

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 138

Branding Customer Journey Fashion Marketing Automation Platform 138

Martech

JUNE 3, 2022

Some of these standalone designer tools have won customers by developing features that allow users to smooth their workflows – especially where it comes to working within a team or coordinating between a brand and its agency. Many of the larger platforms also offer capabilities along these lines. appeared first on MarTech.

Email Marketing 141

Email Marketing Branding Marketers Marketing 141

Adobe Experience Cloud Blog

DECEMBER 16, 2016

In this blog, we’ll share how marketers in higher education, as well as other industries, can overcome resource-limited challenges with the right strategy and technology: When Your Brand Is Coca-Cola, but Your Budget Is Shasta. However, most universities, along with marketers in other industries, have limited budget to do this.

Education 104

Education Branding Thought Leadership Marketing Automation Platform 104

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 72

CRM Transform Marketing Automation Platform Marketers 72

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. Audience Management. Personalization at Scale.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Education, to me, is broader than just being able to “use” the marketing automation platform you selected. Beyond being able to learn how to use your marketing automation platform, there are more subtle concepts that you and your team need to learn. This can be on-demand or onsite.

Marketing Automation Platform 129

Marketing Automation Platform Education Thought Leadership Marketers 129

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. Instead, companies and brands will publish niche mobile apps, with one specific purpose or functionality. SMBs discover mobile apps for lead generation and brand awareness. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Marketing Insider Group

DECEMBER 28, 2020

It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. What Can You Do with Marketing Automation Platforms?

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketers 145

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. There is so much to unpack on this single topic.

CRM 87

CRM Transform Whitepaper User-Generated 87

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

JULY 10, 2015

For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand. Do it right, and you will be front and center in your buyers’ minds as they short list vendors (aka marketing’s #1 job). Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Lusha

JULY 21, 2024

” Why MQLs Matter: The Key to Efficient Sales & Marketing MQLs are crucial because they represent a more qualified segment of your leads. They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

FEBRUARY 10, 2025

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should recipients have some familiarity with your brand? Should this tool connect to your CRM?

Thought Leadership 80

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 80

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Here are three areas where this is happening. Register for The MarTech Conference here. Get MarTech!

Marketing Automation Platform 117

Marketing Automation Platform Analytics Marketers Marketing 117

Hubspot Marketing

NOVEMBER 18, 2022

As a result of that, our customers are interacting with products and businesses differently - they’re cautious and slow to trust brands. And it’s our job to fix that, keep them connected, and continue to trust our brand. From our perspective, true magic happens when the market and industry experts also recognize that success.

Marketing Automation Platform 136

Marketing Automation Platform CRM Customer Journey Analytics 136

Martech

OCTOBER 13, 2023

Even today, with all these tools, many marketers are still not getting the clarity and visibility they need. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts.

Marketing Automation Platform 135

Marketing Automation Platform Marketers Marketing User-Generated 135