Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.
Neil Patel
FEBRUARY 11, 2021
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.
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Martech
JULY 19, 2024
Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. When marketers approve that strategy, AI executes it.
Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”
Orbit Media Studios
APRIL 2, 2025
Your future prospect will ask AI for recommendations, will ask AI to compile research on your industry, will ask AI to tell them more about your brand, and eventually (hopefully) ask AI to get in touch and set up a call. Not the company with the catchy brand message and short little webpages. These are brands recommending themselves.
Neil Patel
MARCH 3, 2021
Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Benefits of Geofencing Marketing. Boost Brand Awareness. Why were they drawn to your brand?
SocialPilot
MAY 30, 2024
Take it as a quo to throw the old playbook out the window and adapt to the refined practices to grow your brand faster on social media. This will help you understand the market and what works and what does not. Competitor analysis is necessary for every growing brand and, even more important, for years-old established enterprises.
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