Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Dig deeper: U.S.

Branding 130

Branding Copywriting Law Marketing Ethics 130

Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

Martech

JULY 19, 2024

Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. When marketers approve that strategy, AI executes it.

Traditional Marketing 124

Traditional Marketing Manufacturing Transform Automobile 124

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 116

Marketing Ethics Copywriting Transform CMO 116

SocialPilot

MAY 30, 2024

Take it as a quo to throw the old playbook out the window and adapt to the refined practices to grow your brand faster on social media. This will help you understand the market and what works and what does not. Competitor analysis is necessary for every growing brand and, even more important, for years-old established enterprises.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Vertical Response

OCTOBER 13, 2024

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. AI-driven personalization curates content that aligns with individual preferences, enhancing cross-channel marketing experiences.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Rock Content

AUGUST 14, 2023

We sent this to our writer, Danielle S, for the same topic “keyword segmentation:” Basic Information Audience This content is for marketers, brand owners, marketing, and business managers. Below, is another brief example, this time one that mixed ideas from the AI Content Wizard with our internal briefing model.

Transform 97

Transform Marketing Ethics SEO User-Generated 97