Remove Branding Remove Marketing Ethics Remove Traditional Marketing
article thumbnail

Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. When marketers approve that strategy, AI executes it. Processing.

article thumbnail

Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming.