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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options. The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. When marketers approve that strategy, AI executes it.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Machine learning algorithms analyze customer behavior, allowing AI to significantly enhance email engagement and overall marketing performance. This transformation is not just about automating processes but also about making them more creative and effective.

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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How can the AI Content Wizard be used to craft ideas and create efficient content outlines?

Rock Content

In short, the AI Content Wizard helps you identify content gaps on your website—meaning content opportunities you haven’t yet tapped into —and transforms them into topics aligned with your strategy and audience. How does the AI Content Wizard work? You can check the full article here.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming.