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Unlocking the power of marketing mix modeling solutions

Martech

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM). Processing.

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Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

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Google releases its open source marketing mix model to all

Martech

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. The post Google releases its open source marketing mix model to all appeared first on MarTech. The big picture. Processing.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

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Marketing mix modeling: A marketer’s guide

Martech

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

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How to Add Social Media Holidays to Your Marketing Mix

Adobe Experience Cloud Blog

For instance, we created this list of strange holidays that are off the beaten path but have proven to be engagement hits for brands able to create content around it. As you are already tasked with creating content for your brand, it is pretty safe to assume that you already have a clear picture of your target audience.

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Why you should add predictive modeling to your marketing mix

Martech

Likewise, some marketers think predictive analytics is too complex, assuming they must fully grasp data science or employ advanced AI tools to benefit from it. To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. So, how can you get started? Get MarTech!