Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns. Video campaigns don’t exist in a vacuum.

Advertising 97

Advertising Advertisers Marketing Mix Place 97

Search Engine Land

JULY 13, 2023

The bi-annual event provides brands with the opportunity to not only strengthen their relationship with existing customers but also reach and attract new ones, which could potentially help drive brand awareness and result in a higher ROI. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Retail 90

Retail Marketing Mix Analytics Advertising 90

Search Engine Land

JUNE 7, 2024

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. A screenshot of the author’s queries to ChatGPT in the last 30 days Tone of voice and brand consistency Consumers absolutely buy the “ why.”

User-Generated 90

User-Generated Marketing Mix SEO Branding 90

Search Engine Land

JUNE 12, 2024

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. Get the daily newsletter search marketers rely on.

SEO 98

SEO Marketing Strategy PR User-Generated 98

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. Get the newsletter search marketers rely on. Consider factors like channel maturity, potential ROI and customer and market trends.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Search Engine Land

APRIL 2, 2024

If you are running retargeting, email or branded search campaigns, move to later attribution models (including the still-too-common last-touch model). Branded search. Get the daily newsletter search marketers rely on. Dig deeper: Exploring Meridian, Google’s new open-source marketing mix model 6.

Non-Profit 63

Non-Profit Marketing Mix Analytics User-Generated 63

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 77

Branding Telemarketing Marketing Mix Customer loyalty 77

Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. Brand vs. non-brand clicks. First, brand traffic indicates a level of awareness and intent that means these users aren’t net-new. There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Search Engine Land

JANUARY 23, 2024

Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 95

Advertising Advertisers Shipping Marketing Mix 95

Search Engine Land

FEBRUARY 9, 2023

Get the daily newsletter search marketers rely on. By filling in the gaps in the attribution window, we'll see a more defined picture of how organic search matters in the marketing mix. But there's no use just looking at your GA4 report and saying, "Yeah, organic search worked wonders." SUBSCRIBE See terms.

SEO 98

SEO Energy Marketing Mix Advertising 98

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? To me, social media is all about personal branding.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Search Engine Land

JANUARY 4, 2024

He said: “If your brand sells products, then Meta will likely work for you. Many direct-to-consumer (DTC) operators use Meta ads and email in their marketing mix. There’s no one-size-fits-all solution, so it’s essential to test different creative elements to discover what resonates best with your brand.

eCommerce 100

eCommerce User-Generated Advertising Advertisers 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 73

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 73

Search Engine Land

FEBRUARY 16, 2023

Get the daily newsletter search marketers rely on. Many companies are tempted to add SEO as just another part of the marketing mix, which reinforces the silo approach I mentioned earlier and leads to missed opportunities. Is there a lot of competition for that type of offer in your area? SUBSCRIBE See terms.

SEO 94

SEO PR Key Performance Indicator Communications 94

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences. Share your thoughts, post a comment.

Telemarketing 72

Telemarketing Marketing Mix B2C Inbound Marketing 72

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 76

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 76

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 77

Whitepaper Telemarketing Customer loyalty Social Media Marketing 77

Marketing Insider Group

AUGUST 3, 2010

While the benefits of this approach are clear, B2B marketers must also be aware of the risks. Negative reviews can seriously hurt your brand so it is important to monitor these listings in real-time to catch and respond to any negative comments. Social media can also help on the paid search side.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 96

B2C Telemarketing Customer loyalty Marketing Mix 96

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 66

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 66

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. I think brand marketing in B2B was cut drastically in the recession.

Transform 79

Transform Whitepaper Telemarketing Customer loyalty 79

Marketing Insider Group

MAY 10, 2010

And direct marketers are feeling compelled to jump into the fray. Marketers of all specialties are realizing that the customer is clearly in charge. A single negative brand experience can reach every corner of the globe in minutes. We have lost control of the message. Related Posts: Need to Drive Leads?

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Marketing Insider Group

MAY 10, 2010

And direct marketers are feeling compelled to jump into the fray. Marketers of all specialties are realizing that the customer is clearly in charge. A single negative brand experience can reach every corner of the globe in minutes. We have lost control of the message. Related Posts: Need to Drive Leads?

Inbound Marketing 73

Inbound Marketing Telemarketing Transform Customer loyalty 73

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 75

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies.

Telemarketing 78

Telemarketing Customer loyalty Entertainment User-Generated 78

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! I think the answer depends on the marketing objectives.

Telemarketing 87

Telemarketing Customer loyalty B2C Inbound Marketing 87

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 70

Telemarketing Customer loyalty Inbound Marketing B2C 70

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 81

Telemarketing Inbound Marketing Transform Customer loyalty 81

Marketing Insider Group

OCTOBER 28, 2010

With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Major tradeshows, online events, product announcements and other major communications.

Marketing Plan 76

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 76

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 70

Telemarketing B2C Inbound Marketing Customer loyalty 70

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

New Markets 76

New Markets Telemarketing Inbound Marketing Customer loyalty 76