Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Adobe Experience Cloud Blog

JUNE 13, 2010

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. B2B marketing blogs are an integral part of the B2B marketing mix.

Marketing Mix 123

Marketing Mix Social Media Marketing Marketing Marketers 123

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix. So how do you make the most of it as a marketer? Broadcast Your Brand.

Thought Leadership 134

Thought Leadership Social Media Marketing Marketing Mix Branding 134

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what is “personal branding?”

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. Retail and social: Why should you care? ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 93

Retail Branding User-Generated SEO 93

Sprout Social

MAY 13, 2021

This could be anything from a certain product to an individual brand. Live video has become pivotal for brand engagement on social media. If LinkedIn is a part of your social media marketing mix, it’s crucial that you stay on top of the latest features and updates.

Marketing Mix 141

Marketing Mix Social Media Marketing CMO User-Generated 141

Marketing Insider Group

FEBRUARY 21, 2012

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.

Social Media Marketing 99

Social Media Marketing CMO Marketing Mix Analytics 99

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. we begin to align our organization around the new/old social world. Why am I in Marketing? but rather “How?”

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Before we get into the nitty-gritty details, it’s vital to understand what a marketing campaign is.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

DECEMBER 9, 2010

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. But curating content for social media is a bit more straightforward.

User-Generated 145

User-Generated Food Marketing Mix Social Media Marketing 145

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting.

Transform 106

Transform Customer Journey Advertisers Advertising 106

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1.

Marketing 118

Marketing Marketers Marketing Mix Analytics 118

Adobe Experience Cloud Blog

JUNE 27, 2011

You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. It’s great to have traffic, but new visitors are what will drive the continued success of your brand. New Visitors. Don’t stop with the obvious channels, either.

Analytics 102

Analytics Marketing Mix Marketing Marketers 102

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns. Market like a sales person Marketers want to look like sales reps.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

AUGUST 5, 2010

I think the answer depends on the marketing objectives. B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Summit B2B Marketing Predictions For 2011 Need to Drive Leads?

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Econsultancy

DECEMBER 6, 2021

A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix. Unsurprisingly, LinkedIn remained the most implemented social platform by the B2B companies surveyed and has been used by 86% of these brands in the past year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Augmented Reality For B2B Marketing in 2011? All rights reserved.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Identify what activities your prospects engage in with their mobile devices. Need to Drive Leads?

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. But unfortunately too much of our marketing is done based on gut feel. I think brand marketing in B2B was cut drastically in the recession.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

NOVEMBER 18, 2010

The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. Display media experiences a resurgence as advanced targeting, re-targeting and behavioral methods allow marketers to demonstrate real value in display. The brand is back, baby!

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hubspot Marketing

JULY 28, 2023

Content marketing is a long-term investment. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. Email marketing Email marketing is relatively affordable compared to other marketing channels. Check out this helpful guide.

Price 90

Price Marketing Mix Key Performance Indicator User-Generated 90