Martech

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.

Marketing Plan 66

Marketing Plan Finance Marketers Marketing 66

Search Engine Land

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

Duct Tape Marketing

APRIL 3, 2025

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller.

Marketing Plan 55

Marketing Plan Shipping Marketers Marketing 55

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 85

Gen Z Branding Retail Education 85

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 135

Marketing Plan Branding Marketers Marketing 135

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some supporters may even be willing to volunteer and help with your event planning.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. It assumes a single campaign “converted” your lead into an opportunity, which is not how most buyers engage with your brand.

Marketing Plan 129

Marketing Plan Customer Journey CRM Marketers 129

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. When those retailer channels are available, marketers are more likely to try them out. Marketers see two main challenges to further growth in RMNs. Close connections. Get MarTech!

Marketing Plan 117

Marketing Plan Retail Education Advertisers 117

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan?

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketers Marketing 105

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 125

Customer Acquisition Retail Shoppers Advertisers 125

Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy.

Transform 123

Transform CMO Marketers Marketing 123

Rock Content

JULY 6, 2023

One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year. We can say that SEO is what helps people find what they are really looking for, while helping brands get their solution exposed to the right audience at the right place. Get a free demo !

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. No more “off-brand” excuses… it’s all right there and easy to access. Let’s dive in!

Content Marketing 111

Content Marketing Marketers Marketing Place 111

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 129

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 129

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketers Marketing 94

SocialPilot

MARCH 10, 2025

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Brands that fail to engage are being ignored. Meme marketing surpasses the chaos with relatable, shareable content that ignites conversations and establishes connectionswithout breaking the bank.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit.

Advertising 112

Advertising Advertisers Transform CMO 112

Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

User-Generated 130

User-Generated Food Transform Marketers 130

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. If you already have defined market segments, thats great. You are ready to dive into this tutorial.

Market Segmentation 110

Market Segmentation Customer Acquisition Marketers Marketing 110

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 116

Customer Acquisition Customer Journey Marketers Marketing 116

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 112

Transform Energy PR Customer loyalty 112

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Sure, your goal is to increase brand awareness, generate leads, and promote your products or services.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

NOVEMBER 14, 2024

While brand building is important, startups need customers — now. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. For an early-stage company, this wastes time.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. Opinions expressed by SmartBrief contributors are their own.

Millennials 80

Millennials Price CRM Marketers 80

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in.

Video Marketing 132

Video Marketing Branding User-Generated Marketers 132