Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JULY 7, 2017

You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. Here’s another video that you can file under: “Oldie, but goodie.”

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hubspot Marketing

APRIL 24, 2019

Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans. Grow international brand awareness. For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness".

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. There's no real competition here (yet).

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 111

Retail Gen Z Video Marketing Marketing Plan 111

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Rock Content

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. That is because consumers continue to watch more video content. Brands seeking to engage their consumers more will emphasize video marketing.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Build brand recognition? Brand awareness.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Create a sense of community around your brand.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. How brands can benefit from YouTube Clips.

Promotion 137

Promotion Video Marketing Marketing Strategy Branding 137

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year. Eventually, audiences will forget about a brand altogether.

Whitepaper 130

Whitepaper Transform PR eBook 130

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. However, you might not know exactly how these restraints impact your marketing plans. Focus on Branding. When you have a long sales cycle, branding is important.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). Is it when you make a certain number of sales? Engagement? Month-over-month growth?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. In fact, since 2019, the use of video content has continued to increase by over 90%.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Rock Content

JANUARY 22, 2021

What if there was a way to get people talking about your brand? If you’re looking for results like that, Buzz Marketing is the answer. If you want to understand all the aspects of Buzz Marketing, stay with us! In this article, you will see: What is Buzz Marketing? What are the types of Buzz Marketing?

Buzz Marketing 59

Buzz Marketing Branding Marketing Marketers 59

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hubspot Marketing

MARCH 21, 2024

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Leverage email marketing.

Marketing 127

Marketing Marketers User-Generated Promotion 127

Hootsuite

JULY 21, 2020

What counts as a view: 2 seconds or more and the video is at least 50% of video on screen. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. TikTok video metrics. Ready to put your video marketing plan into action?

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Rock Content

MAY 8, 2024

During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. What is Reverse Video Search and How Does It Work? Here are some key ways you can employ them.

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Rock Content

NOVEMBER 10, 2020

Within an extremely competitive market, it is essential to search for alternatives to improve your business. No matter how positive the results are at the moment, your Digital Marketing plan should always be updated with new strategies, tools, and techniques in search of better results. Why videos go viral.

Transform 105

Transform Digital Marketing Marketing Marketers 105

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. The key here is to build relationships so people will remember you and your brand. Posting a single time is a big mistake that tons of brands make on Twitter. One is native videos. Follower Ads.

User-Generated 137

User-Generated Promotion Energy Analytics 137

SMA Marketing

APRIL 13, 2023

Internet marketing methods work together to create successful online marketing campaigns that reach potential customers through multiple channels, resulting in increased sales and brand reputation for the business. Table of Contents What Is the Role of Internet Marketing? Why Is Internet Marketing Important for Business?

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94