Martech

AUGUST 6, 2024

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. Marketers around the world breathed a sigh of relief.

Marketing Strategy 125

Marketing Strategy Marketing Marketers Price 125

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. What is a social media marketing strategy?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? B2B video marketing is signaling the death of big-budget corporate productions.

Video Marketing 125

Video Marketing Marketing Strategy Transform B2C 125

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 124

Marketing Strategy Marketing Marketers Influencer Marketing 124

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Build a Brand Community Gen Z seeks connection and belonging, even in business. Encourage Gen Zers to become brand ambassadors.

Gen Z 282

Gen Z Millennials B2C Communications 282

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

MARCH 17, 2025

As an inclusive marketing strategist who's analyzed countless marketing campaigns, Ive noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. 5 Inclusive Email Marketing Strategies 1. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 98

Email Marketing Marketing Strategy Law Communications 98

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 101

Branding Tentpole Entertainment Transform 101

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 110

Branding Gen Z Energy Shoppers 110

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. 23B cybersecurity brands like Wiz do it.

Marketing Strategy 105

Marketing Strategy Marketing Marketers Fashion 105

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. What is a brand pitch?

Branding 100

Branding Influencer Marketing Promotion Marketing Strategy 100

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Customer communities represent the highest level of emotional brand connection.

Branding 109

Branding Food Education Advertisers 109

Marketing Insider Group

MARCH 18, 2025

A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count. Quick takeaways Know Your Goals Sales, leads, or brand awareness? Increase brand awareness? Facebook & Instagram Ads Great for brand awareness and engagement. LinkedIn Ads Best for B2B marketing.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Aspiration Marketing

SEPTEMBER 30, 2024

TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. You establish your brand as a thought leader in the space. Think about it. Thought leadership.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. The most successful strategies strike a balance between your business objectives and the behaviors of your audience. But half of all users also interact with brands there at least once per day.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 110

Promotion Branding Health Communications 110

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

SmartBrief - Marketing

APRIL 8, 2025

Think about the brands you trust most. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty.

Branding 79

Branding Customer Shoppers Food 79

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Create an Instagram hashtag strategy with a list of popular hashtags in your niche and how youll use them.

Gen Z 88

Gen Z Branding Food Fashion 88

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands. CTV isn’t a cheap or fast channel to test.

Branding 108

Branding B2C Advertisers Advertising 108

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. So lean in and celebrate love in all its forms.

Branding 100

Branding Shoppers Promotion Product 100

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Branding Gen Z 94

Orbit Media Studios

OCTOBER 30, 2024

Adaptation : Train the AI to recommend your content and your brand. Google’s ‘AI overview’ is reducing organic traffic to websites Bad for brands, good for Google. A flood of AI-generated content will overwhelm users and algorithms Bad for Google, bad for brands. These marketers are growing their brands.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. How is it different from B2C influencer marketing?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. Now, [social media] is so ingrained in many parts of our lives, especially marketers.

Branding 93

Branding Transform User-Generated Fashion 93

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Its also highly shareable across digital platforms, making it a valuable tool for increasing brand visibility and driving traffic to a brands website and social media channels. Maintain Brand Consistency.

Whitepaper 176

Whitepaper Branding Digital Marketing Marketing Strategy 176

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Hootsuite

APRIL 2, 2025

The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota.

Branding 63

Branding User-Generated Food Transform 63