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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot Marketing

A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. Basically, an integrated media plan is a blueprint for a marketing campaign.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It's a new age. How do users perceive your company?

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How to Run Ads With iHeartRadio AdBuilder

Neil Patel

Digital brands that want a specific type of customer or client can benefit from a national presence. Whether you’re marketing for a local business or a national company, iHeartRadio AdBuilder may have something for you. Breaking down the marketing process into these three stages can help clarify the audio marketing experience.

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Five Big CPG Trends We’ll See in the Next Five Years

Girl Power Marketing

Emerging Brands Challenge the Stalwarts. While disruption is often the goal with emerging brands, many are satisfied with simply carving a niche for themselves. Regardless of their end goals, emerging brands will continue to challenge legacy CPG brands. Increased Private Labeling. Omni-Channel Shopping.

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.