Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper 104

Whitepaper Key Performance Indicator Thought Leadership User-Generated 104

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 131

Transform Whitepaper User-Generated CMO 131

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? The result was always disappointing.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? One powerful solution is to create interactive content.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. They can be.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Case Studies: Showcases real-world brand success stories with measurable results.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Tiecas

JULY 15, 2024

However, writing technical content for marketing requires a strategic shift beyond these foundational documents. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. White Papers. White papers need to be some of your best content.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Storytelling is a powerful tool for building brand loyalty.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Digital PR involves harnessing online platforms to raise awareness of your brand and build your brand reputation.

PR 142

PR Whitepaper Content Marketing Marketing 142

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Produce a podcast episode on the history and evolution of [brand or industry].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Martech

DECEMBER 10, 2024

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Deliver personalized, localized messages at scale.

Email Marketing 114

Email Marketing Marketing Marketers Marketing Strategy 114

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. White paper, industry report & e-books. How to use white papers, industry reports and e-books on social media.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Marketing Insider Group

AUGUST 17, 2020

Do You Already Have a Content Marketing Strategy? Paying an agency for a comprehensive strategy can cost several thousand dollars for a small to medium-sized business in any vertical. Why do you need a content marketing strategy ? Expect similar pricing for white papers. Measure content ROI.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand. Review market research or collect customer feedback, if necessary.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Girl Power Marketing

AUGUST 25, 2022

Stories are memorable and attention-grabbing, but they also provide a way to showcase the human element behind your brand. Focusing on improved user experience can inspire brand advocates to showcase their positive experience with your brand. Today’s Content Marketing. Content marketing is key to capturing new customers.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

NOVEMBER 9, 2022

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. companies plan to leverage podcasts and audio content in their marketing strategies.

Whitepaper 127

Whitepaper Information Technology Retail Marketing 127

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. Tightly regulated content.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Building your brand awareness and further establishing you as an industry leader. To inspire you to develop engaging materials, let’s look at five ways you can build links through content marketing. Whitepapers. Whitepapers.

Whitepaper 145

Whitepaper PR Content Marketing SEO 145

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Positions itself in the market. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114