Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Aspiration Marketing

FEBRUARY 5, 2024

Seasonal branding is an integral part of any marketing strategy. Every business owner knows that effective marketing techniques form the foundation of success. However, some forget that effective marketing relies on innovative and unique branding.

Branding 215

Branding Marketing Strategy Marketers Marketing 215

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 265

Influencer Marketing Thought Leadership Transform B2C 265

Martech

AUGUST 6, 2024

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. Marketers around the world breathed a sigh of relief.

Marketing Strategy 125

Marketing Strategy Marketers Marketing Price 125

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 123

Marketing Strategy Marketers Marketing Influencer Marketing 123

Aspiration Marketing

SEPTEMBER 13, 2023

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity.

Branding 220

Branding Marketers Marketing Marketing Strategy 220

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 209

Social Media Marketing Marketers Marketing Marketing Strategy 209

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 124

Transform Advertising Advertisers Branding 124

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 100

Marketing Strategy Content Marketing eBook Marketers 100

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 242

Transform Marketers Marketing Energy 242

Hubspot Marketing

NOVEMBER 21, 2024

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. What’s driving this transformation?

Video Marketing 109

Video Marketing Marketing Strategy Transform B2C 109

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? But what is Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketers Marketing 95

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Your 2025 Lifecycle Marketing Playbook Starts Here 2025 is around the corner (no reallywe are talking days) and the stakes are higher than ever. Join Customers.ai

eCommerce 98

eCommerce Marketing Strategy Shoppers Outbound Marketing 98

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance Transform 120

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 122

Branding Customer loyalty CMO Market Segmentation 122

Aspiration Marketing

MARCH 7, 2024

Consider this: your friend recommends a cool coffee shop in the area or a shoe brand for your newfound running hobby. That’s where referral marketing comes into play. Because this recommendation isn’t coming from an ad or the business itself, you deem it to be more authentic, and you’re more likely to follow it.

Marketers 286

Marketers Marketing Branding Customer 286

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 113

Gen Z Branding Retail Content Placement 113

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding 128

Branding SEO User-Generated Price 128

Aspiration Marketing

DECEMBER 20, 2022

Read on for insight into how you can humanize your social media marketing strategy and make a more authentic experience for people engaging with your brand. But it's crucial that the social media posts you put out into the world resonate with a sense of truth and authenticity.

Social Media Marketing 214

Social Media Marketing Marketers Marketing Marketing Strategy 214

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

Buffer Marketing

AUGUST 13, 2024

In either case, you’ll likely hit up Google for an influencer marketing tool. Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. But with so many options available, how do you choose?

Influencer Marketing 100

Influencer Marketing Branding Affiliate Marketing Fashion 100

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy 84

Marketing Strategy Thought Leadership Marketers Marketing 84

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Here’s what I’ve learned.

Marketing Strategy 88

Marketing Strategy Marketers Marketing Fashion 88

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. This diversity enables marketers to approach challenges with a multifaceted perspective. Integrity builds trust, and striving for excellence sets your Brand apart. Without them, collaboration and loyalty falter.

CMO 72

CMO Marketing Strategy Communications Marketers 72

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. This is where Instagram marketing automation can make a difference and help save you time so you can focus on growing your business. Instagram automation is using tools or services to make parts of your Instagram marketing run on their own.

Price 241

Price Analytics Marketers Marketing 241

Aspiration Marketing

APRIL 1, 2022

Most companies simply aren’t making the most out of social media for recruitment marketing. We’ve put together this short list of 5 ways to use social media creatively for your recruitment marketing strategy. These platforms offer us so many tools that go mostly unused.

Marketers 234

Marketers Marketing Marketing Strategy Branding 234

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Transform 51

Transform Marketers Marketing Manufacturing 51

Aspiration Marketing

AUGUST 13, 2024

The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 203

Transform Marketers Marketing Branding 203

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 115

Branding User-Generated PR Law 115

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Jeff Bullas

DECEMBER 6, 2022

What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks. These days visual marketing is essential. Every brand – however small – is into publishing awesome images and visuals on a daily basis.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Aspiration Marketing

JUNE 12, 2024

Are you dreaming of expanding your Chinese brand into the vast North American market? Let's examine the pros and cons of selling on Amazon and Temu and then explore the power of building your own brand website. Congratulations! You're on the right track.

Branding 147

Branding Product Customer Marketers 147

Aspiration Marketing

DECEMBER 18, 2023

In an increasingly competitive digital landscape, brands strive for consumer attention across ever-expanding channels. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketers 229

Marketers Marketing Analytics Branding 229