Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 137

Branding Transform Marketing Marketers 137

Martech

JULY 16, 2024

Large language models can allow marketers to generate bespoke landing page or email copy based on the customers’ past behavior and purchases. However, in a slowing market where all decisions are scrutinized and rationalized, failures speak much louder than successes. Then there is automation. What’s the catch?

Place 58

Place Customer Analytics Branding 58

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 113

Branding Key Performance Indicator Marketing Marketers 113

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Placing forms in front of all content, prioritizing lead gen over content consumption.

Branding 125

Branding Customer Acquisition Thought Leadership Fashion 125

Calvyn Lee Blog

JUNE 21, 2022

Brand safety is a major priority for digital marketing teams. Ensuring a brand is in good standing with consumers is important to the heart and the mission of a brand. In this reading, you’ll learn what brand safety means, and how companies execute brand safety. What is brand safety?

Digital Marketing 130

Digital Marketing Branding Marketing Marketers 130

Aspiration Marketing

JULY 26, 2023

Are your employer's branding efforts yielding the desired results? If you're unsure, fear not because you're in the right place. Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts.

Branding 228

Branding Place Marketers Marketing 228

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Encourage Gen Zers to become brand ambassadors.

Gen Z 324

Gen Z Millennials B2C Communications 324

Businesses Grow

JULY 1, 2024

In a coaching call this week, I was reminded about an important lesson about personal brands. But the sustainable interest behind a personal brand is about how you serve others. ” Ultimately, the personal brand is not about you and your passion. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Branding 124

Branding Education Place Customer 124

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. If cooking is a significant hobby of yours, there’s a place for it on your resume.

Place 114

Place Real Estate Non-Profit Finance 114

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 95

Place Whitepaper Finance eBook 95

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. An easy win, they ensure cohesive-looking content that reflects your brand. Source: Vimeo.

Place 115

Place User-Generated Price Entertainment 115

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 117

Influencer Marketing Branding Gen Z Marketing 117

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B.

eCommerce 102

eCommerce Branding CRM Retail 102

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 133

Branding Fashion Gen Z B2C 133

Martech

JULY 21, 2021

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Read next: Brands need to leverage user generated content now. Why we care.

Place 105

Place User-Generated Advertising Advertisers 105

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations.

Place 74

Place Retail User-Generated Customer loyalty 74

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. More about The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You.

Place 101

Place Customer CRM Non-Profit 101

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. Yet again!

Place 98

Place B2C Email Marketing Retail 98

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 115

Place Pharmaceutical Retail Email Marketing 115

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 115

Branding Fashion Food COS 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 91

Branding Customer loyalty User-Generated Promotion 91

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 98

Branding Copywriting Energy Place 98

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Content Marketing 89

Content Marketing Branding Marketing Marketers 89

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 95

User-Generated Branding Fashion Promotion 95

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 116

Branding Price Customer loyalty Marketing 116

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Place 138

Place Retail Price Branding 138

Martech

JULY 29, 2024

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption Yet despite this, a study from Deloitte shows that 30% of enterprise executives responding cited challenges in measuring and providing business value in AI initiatives as being one of their top three challenges. Many are also being asked to do more with less.

Transform 131

Transform Branding CMO Education 131

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 131

Customer Marketing Branding Customer User-Generated 131

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. This ties into increasing brand reputation as well.

Management 96

Management Branding Social Media Marketing Place 96

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Adaptation : Train the AI to recommend your content and your brand. Your marketing goals and Google’s profit model are not aligned.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 107

Gen Z Branding Retail Content Placement 107

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start.

Influencer Marketing 139

Influencer Marketing Branding Marketing Marketers 139

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 88

Content Marketing Marketing Marketers Place 88

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. For many brands, this “black box” approach feels restrictive.

Branding 110

Branding Advertisers Advertising Retail 110

Buffer Marketing

NOVEMBER 6, 2023

When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Here at Buffer, we’re a small Marketing team that doesn’t! Gradients, font pairings, stickers, infographics… Canva is a digital marketing dream tool.

Place 126

Place Price Management Digital Marketing 126