Aspiration Marketing

DECEMBER 13, 2022

When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going. So now, it's time to get more serious about how you promote your business.

Inbound Marketing 223

Inbound Marketing Branding Marketing Marketers 223

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led.

Product 108

Product Analytics Education Place 108

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 123

Transform Advertisers Advertising Branding 123

Marketing Insider Group

NOVEMBER 11, 2024

A strong social media strategy boosts visibility and directs traffic to product pages. Influencer partnerships can expand brand exposure and increase traffic. Paid advertising on social media drives targeted traffic to product pages. Partnering with them creates an authentic bridge between the brand and potential customers.

Product 97

Product User-Generated Advertising Advertisers 97

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 106

Marketing Strategy Product User-Generated Marketing 106

ConsumerTalk

OCTOBER 21, 2024

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketing 52

Hubspot Marketing

JULY 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include context.

Product 144

Product Promotion Food Influencer Marketing 144

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal.

Product 98

Product Branding User-Generated CMO 98

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. That’s a crazy 27.8% growth year-over-year.

Product 132

Product Law Marketing Marketers 132

ConsumerTalk

OCTOBER 30, 2024

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 74

Marketing Strategy Content Marketing Branding Marketing 74

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 110

Product Manufacturing Price Marketing 110

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. You’ll find this same pattern on their products even 160 years later. Do I really need it?

Branding 131

Branding Fashion Gen Z B2C 131

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. Table of Contents What is product development? What is the new product development process?

Product 102

Product Manufacturing User-Generated Entertainment 102

Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The platform will soon be adding more brands to its roster, including Splat and Revlon.

Promotion 83

Promotion Product Shoppers Branding 83

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. In either case, you’ll likely hit up Google for an influencer marketing tool. The platform excels in offering deep insights and fraud detection, making it a trusted choice for brands focused on authenticity and ROI.

Influencer Marketing 89

Influencer Marketing Branding Affiliate Marketing Fashion 89

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Content Marketing Institute

AUGUST 19, 2024

See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand. Dig into the buried treasure of online reviews.

Product 109

Product Customer Marketing Marketers 109

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 101

Promotion Branding Health Communications 101

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 114

Influencer Marketing Branding Gen Z Marketing 114

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 101

Branding Transform Marketing Marketers 101

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.  

Social Media Marketing 104

Social Media Marketing Product Marketing Marketers 104

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 139

Product Branding Entertainment Promotion 139

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. No offense but: booooring! Who invited you!?

Promotion 145

Promotion Product Branding Logistics 145

Rock Content

NOVEMBER 8, 2023

Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well.

Product 92

Product Content Marketing Marketing Marketers 92

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 106

Product User-Generated eCommerce Shipping 106

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 121

Branding Finance Marketing Marketers 121

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. brands across 15 industry verticals. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms.

Product 85

Product Branding User-Generated Search Marketers 85

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? The answer is multi-faceted and complex.

Branding 89

Branding Customer loyalty Marketing Marketers 89

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 128

Influencer Marketing Branding B2C Marketing 128

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B.

eCommerce 117

eCommerce Branding CRM Retail 117

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 96

Branding Transform User-Generated Outbound Marketing 96