Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding 128

Branding SEO User-Generated Price 128

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Customer 111

Customer Branding Customer Acquisition Customer Journey 111

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 134

Customer Branding Customer loyalty Transform 134

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. How should marketers respond? Click to enlarge.

Branding 111

Branding User-Generated Place Product 111

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Sounds too good to be true?

Branding 111

Branding Gen Z Energy Shoppers 111

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. My top tip is to show, not just tell.

Communications 110

Communications Branding Shoppers Fashion 110

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. Create click-worthy, branded pins. And it’s definitely not just for bloggers.

Product 107

Product User-Generated Transform Energy 107

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

DECEMBER 12, 2024

I hear people talk about the power of story in marketing. The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. The most successful marketers dont try to be the hero of their stories.

Branding 107

Branding Transform Customer Product 107

Aspiration Marketing

NOVEMBER 12, 2024

Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). In this blog, we'll explain how to identify your ICP step-by-step so you can focus your ABM efforts on high-value accounts and maximize your marketing ROI.

Customer 256

Customer Product Branding Marketers 256

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing?

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketers 139

Hubspot Marketing

MARCH 27, 2025

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? This matters more than you might think.

Branding 90

Branding Retail Price Product 90

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. Nor do they want to receive mail from the same brand every day. ” Remarks from Jacob Ross, CEO of programmatic direct mail vendor PebblePost.

Direct Mail 129

Direct Mail Retail Gen Z Logistics 129

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out?

Branding 98

Branding Shoppers Promotion Product 98

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 132

eCommerce Direct Mail B2C Marketers 132

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 126

Marketers Marketing CMO Communications 126

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing 128

Video Marketing Marketing Marketers Fashion 128

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 123

Customer Transform Customer loyalty Marketers 123

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

MARCH 21, 2025

The risk of relying on third-party platforms Brands chase visibility on LinkedIn, TikTok, X and other networks, hoping their content reaches the right people. Algorithms determine what gets seen and by whom, often forcing brands to pay just to reach the audience they have already built. A community willingly belongs to the brand.

Branding 87

Branding Real Estate Customer Acquisition Customer 87

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. What is a Story Curve and Why is it Important for Marketing?

Transform 124

Transform CMO Marketers Marketing 124

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124