The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 289

New Technology CMO B2C Marketers 289

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Image Source. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 101

Branding Influencer Marketing User-Generated Key Performance Indicator 101

Jeff Bullas

JANUARY 31, 2023

Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools. Insta can be a great way to reach your audience, especially when undertaking affiliate marketing. Use this to your advantage when promoting products!

Affiliate Marketing 212

Affiliate Marketing Promotion Marketers Marketing 212

Jeff Bullas

FEBRUARY 26, 2023

These interactions increase your brand awareness and organic growth without having to spend hours on Instagram yourself. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry. It’s like the quintessence of influencer marketing!

Marketers 246

Marketers Marketing Analytics User-Generated 246

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. And disrupting a global industry that taps into a large market promises big financial returns. Why should you care? Our biggest differentiator?

Transform 295

Transform Marketing Strategy User-Generated Marketers 295

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

OCTOBER 3, 2024

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Estimate your NPS score.

Branding 122

Branding Customer loyalty CMO Market Segmentation 122

Aspiration Marketing

APRIL 12, 2023

That's where recruitment marketing comes into play - by promoting your organization as an employer of choice and crafting a strong, positive image in the minds of potential candidates.

Marketers 229

Marketers Marketing Promotion Product 229

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 135

Customer Branding Customer loyalty Transform 135

Calvyn Lee Blog

NOVEMBER 2, 2022

The Malaysian economic market is newly-industrialized and ranked as the third largest one in Southeast Asia and the thirty-third largest one in the world. Malaysia can boast of a strong cross-border market – locals are frequently looking for beneficial deals and foreign goods. Malaysia is a founding member of EAS, OIC, and ASEAN.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketers 245

SocialPilot

SEPTEMBER 5, 2024

But are you harnessing its power to promote your travel agency on social media? Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Consider the case of City Tour MKE , a travel agency that uses SocialPilot to promote itself on social media.

Promotion 83

Promotion Social Media Marketing User-Generated SEO 83

Martech

JULY 29, 2024

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption Yet despite this, a study from Deloitte shows that 30% of enterprise executives responding cited challenges in measuring and providing business value in AI initiatives as being one of their top three challenges. Many are also being asked to do more with less.

Transform 139

Transform Branding CMO Education 139

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 113

Gen Z Branding Retail Content Placement 113

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 1, 2023

YouTube’s terms suggest that buying promotional services is perfectly legal, as long as those services are generated by genuine users, promoted on legitimate social media and other channels, and – most important of all – are not fake bots. Of course, influencer marketing comes with far more variables than direct advertising.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 101

Influencer Marketing Branding Health Logistics 101

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. Turbo Media Social media presence is crucial in today’s digital age, whether you’re a personal brand or a business entity. So is going after free Instagram followers worth it? Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation?

Price 241

Price Analytics Marketers Marketing 241

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Mind-blowing. Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. So what’s a brand to do when UGC goes off the rails? Does a smart marketer fight back or roll with the punches? Need convincing?

Branding 112

Branding PR User-Generated Health 112

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. In fact, HubSpot's Consumer Trends Report found that 82% of consumers want to engage with and buy from brands that share their values. My top tip is to show, not just tell.

Communications 94

Communications Branding Shoppers Fashion 94

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 104

Branding Customer loyalty User-Generated Promotion 104

Calvyn Lee Blog

NOVEMBER 14, 2024

In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. As Wise emphasizes, it’s a choice that can manifest in various ways, including personal development and market share expansion.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Check out top brands on Instagram and Vine for some video sharing inspiration.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Brands need to hold the two side-by-side.

Customer 125

Customer Branding Transform Retail 125

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences.

Transform 124

Transform Marketers Marketing Promotion 124

Aspiration Marketing

OCTOBER 14, 2023

Your brand is perceived as centered around self-promotion or offering support to others. Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others.

Promotion 276

Promotion Branding Social Media Marketing Marketing 276

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond.

Transform 110

Transform Customer loyalty Marketers Marketing 110

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Jeff Bullas

FEBRUARY 19, 2023

That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348